(the 29th of May 2002) – Until now, online research had a significant disadvantage: in most cases, it just publishes a questionnaire on the Internet, therefore lacking personal impetus when contacting and questioning interviewees. This results in high drop-out-rates too often. Neither a high number of interviews nor the use of online panels with questionable reward-systems can cover the resulting considerable lack of data quality.

Consequently, I have developed a new method of multi-channel marketing and opinion research that I named CAPOI (computer aided personal online interview)

CAPOI is a questioning led via telephone or text-/voice-chat, and the internet/browser. As a further development of the idea of web-sharing, CAPOI allows the interviewer to flexibly show questions or presentation material of his/her electronic questionnaire to the interviewee via internet browser. Thus, the advantages of online questionnaires and personal questioning can be combined as required. Furthermore, CAPOI offers interesting possibilities in marketing and customer relationship management.

CAPOI is especially interesting as a method that replaces paper and pencil or CAPI questionings in business to business research, saving a lot of money because traveling is not necessary anymore. CATI (computer aided telephone interview)-questionings can be enriched and online surveys gain a lot through personal rapport.

I have developed a ready-to-use online dialogue system [2ai.de INTERACTION] to be able to conduct CAPOI.

Further information can be found on my homepage http://www.2ai.de. I am looking for interested research companies and science people interested in further exploring the method.

Best regards,

Lars Ludwig

[2ai.de]
Diplom-Psychologe Lars Ludwig
Decksteiner Strasse 2
50935 Cologne
- Germany -

+49 (221) 420 87-38 Telephone

+49 (221) 420 87-39 Fax

eMail: 2aide@L-Ludwig.com