Greetings to all.

First, thanks to everyone who responded to my query regarding celebrity construction on the Web.

Second, unfortunately I have to ask for some more help. Does anyone know of any studies regarding branding on the Web? I'm thinking not in terms of branding of Web-only entities, but offline ones. You would think such studies would be rather plentiful, but they have been rather challenging to find (at least for me) - perhaps due to the rather vague nature of the term "branding" itself.

Thanks in advance for any wisdom,

Federico de Gregorio
Doctoral Candidate
Grady College of Journalism and Mass Communication
University of Georgia
Athens, GA 30605-3018