Ulla,
this might be relevant to your query about non-US perspectives also.
Randolph Kluver
School of Communication and
Information
Nanyang Technological University
31 Nanyang Link
Singapore,
637718
(65) 6790-5770
Fax (65) 6792-4329
http://www.digitalcutuplounge.com/newsite/jvs_papers/netfxinchina.htm
John
von Seggern and STAFFER3. "Network Effects: Use of the Internet in
the
Chinese Rave Scene." 26 Feb 2002.
<http://www.digitalcutuplounge.com/netfxinchina.htm>.
--------------------------------------------------------------------------------
NETWORK
EFFECTS: USE OF THE INTERNET IN THE CHINESE RAVE SCENE
I have spent the
past two years as a graduate student at the University of
Hong Kong, where
my work has focused on the emerging Internet music scene.
The international
music world has been going through a period of
extraordinary change and
restructuring during this time because of the
accelerating use of the
Internet at every stage in the processes of
musical production,
distribution and reception. In this paper, I will
focus on the developing
electronic dance music scene in China, a
particular area of interest for
me, and examine some of the ways it has
been affected by the advent of the
Net; I also want to look at what some
of the larger social implications of
these phenomena might be. The
significance of Net access for musicians in a
country where the flow of
information is heavily restricted and censored
can hardly be
underestimated, as I hope to show.
My material here is
based in part on my own experiences as a DJ and
musician working in China
during the period 1995-2001. I have prepared
this paper in consultation
with STAFFER3, a pseudonymous American techno
producer who lives and works
in Beijing, and his involvement has been
crucial to the development of the
ideas I am presenting here.
BACKGROUND
Since the first raves
were held in Beijing in 1995, a sizable electronic
dance music scene has
grown up in the People.s Republic of China. Going
clubbing has become a
popular activity among a significant segment of the
country.s growing urban
middle class, and an indigenous ecology of Chinese
DJs, MCs, producers and
promoters has emerged. This is a phenomenon
limited not only to the
country.s largest cities; dance clubs playing
various techno-derived musics
can be found in many smaller cities as well,
at least in China.s wealthier
regions.
I relocated to Hong Kong in 1995 to work in the city.s popular
music
industry and I have witnessed the rapid growth of this new Chinese
club
culture firsthand on my frequent trips into mainland China. I first
became
interested in dance music culture in 1997 as I became aware of the
rapidly
growing club scene in Hong Kong at that time, and events on the
other side
of the Chinese border seemed to be following a similar course.
Large
modern clubs attracting hundreds or even thousands of clubbers
every
weekend appeared to be springing up everywhere I went in China,
perhaps
filling a void for a growing middle class with increasing amounts
of
disposable income but relatively few entertainment options to spend it
on.
During this same period in the late 1990s, Internet usage has also
become
widespread among members of this same middle class, and according to
the
China Internet Network Information Center, the Internet continues
to
experience phenomenal growth in China. A CNNIC survey released in
January
2002 reports that there are now over 33 million Internet users in
China, a
nearly 50% year-on-year increase. Internet use has been increasing
most
rapidly among the group most attracted to the dance club scene,
young
urban dwellers in their 20s and 30s.
I became interested in
possible connections between this increase in
Internet and the rapid growth
of the Chinese club scene as I observed a
number of interesting Net-related
phenomena within the dance music scene.
Hearing Chinese DJs spin a variety
of imported and domestic trance,
techno, and house music at clubs in
Beijing, Shanghai and elsewhere, I
wondered where they were learning about
and obtaining all the music they
were using. On a February 2001 visit to
Club Focus, one of the largest
clubs in Guangzhou, I learned that some of
the DJs there were playing MP3s
downloaded from the Web and burned on
recorded CDs in their live sets.
This seemed to explain the uncanny musical
erudition of DJ Andrew and
others whom I met in Guangzhou as well -- how
were they able to keep up so
well with developments in the international
music scene, I wondered? One
of the DJs from Focus later told me that some
of them used the Internet to
search for information about dance music
around the world.
Discussing this topic with more DJs and clubbers in
China, I began to see
a number of distinct effects of the rapid increase in
Net usage on the
nascent Chinese club scene: local DJs and producers were
using the
Internet to obtain new tools for producing and distributing their
own
music; websites were springing up to inform users about new
developments
in the Chinese scene and provide new opportunities for
participants to
communicate with one another; and music makers and clubbers
alike were
using the Net to learn about and obtain new music from both
domestic and
international artists. I will now look at each of these
"network effects"
in more detail.
THE INTERNET AS SONIC ARMS
SMUGGLER
Chinese DJs and dance music producers are now using many of
the same
software tools used by other electronic music producers around the
world,
and they are obtaining them from the same source: the Internet.
Most
Chinese producers depend completely on the Net for information about
new
developments in music software, either downloading new programs
directly
onto their computers or copying them from friends who have already
done
so. The online availability of such powerful software tools, as well
as a
wealth of information about how to use them, now makes it possible
for
musicians in China to keep up with new developments in electronic
music
production and obtain at least some of the latest technologies at the
same
time as their colleagues overseas. This is a very significant change
when
we consider that it has always been very difficult for
independent
musicians in China to get access to the technologies of
contemporary
music; import restrictions and other barriers have meant that
contemporary
music equipment typically costs twice as much in China as it
does in the
United States, when it is available at all. Computer hardware
is
relatively inexpensive now, however, even for some mainland Chinese,
and
there are powerful software tools on the Internet that can be had
cheaply
or for free. Increasing numbers of young Chinese are using
computers to
create their own dance music and upload it to the Internet,
where it can
be shared with a community of other producers and club music
fans.
YESDJ.COM
As an example of how participants in the Chinese
dance scene are
connecting and forming communities on the Internet, I would
like to look
at Yesdj.com; this is one of the more extensive websites used
by Chinese
DJs and producers to exchange information on how to produce
their favorite
styles of music and where to find music software. This
heavily-trafficked
site also provides users with frequently updated lists
of the most popular
dance tracks and CDs in China, with links to
downloadable MP3 samples;
when I last checked, the most popular CD on the
site was by well-known
south China techno-rap group MP4, and tracks from
the CD had been
downloaded over 65,000 times according to the site
statistics. Yesdj.com
also provides forums for clubbers to discuss the
latest developments in
Chinese dance music and for DJs, MCs, producers,
promoters and others
actively involved in the scene to make contact with
their counterparts
across China.
Although it is impossible to gauge
the precise extent to which
Internet-based communications have contributed
to the rapid growth of the
Chinese dance music scene, I believe that
websites such as Yesdj.com and
mailing lists of event schedules such as
those operated by Beijing clubs
Vogue and Orange have played a very
significant role. It is important to
note that besides the Internet, there
are virtually no other forms of mass
communication available to the Chinese
dance community. Access to print
media is strictly controlled in China, and
information on non-government
sponsored cultural activities is extremely
difficult to come by. It is
impossible, for example, for Chinese dance
promoters to simply take out
advertisements for their events in local
magazines. In the recent past,
information about dance events could be
communicated only by word of mouth
or by the distribution of party fliers,
but Chinese clubs are now
increasingly making use of the Internet for this
purpose.
INFORMATION WANTS TO BE FREE: MP3 FILE SHARING ACROSS THE
GREAT FIREWALL
OF CHINA
In addition to bringing new tools for
producing music to electronic
musicians in China and tremendously
facilitating the circulation of
information within their scene, the
Internet is also having a massive
impact in terms of the vastly increased
access to music from outside China
which it has brought to its users. The
Chinese government strictly
controls all cultural imports, including music,
and most imported dance
music recordings are completely unavailable through
legal channels. As
Internet usage has increased in China over the past few
years, the Net has
started to become the main source of information about
music for more and
more young urban Chinese. DJs and producers, many of
whom have their own
computers with Net access, rely increasingly on the Web
to learn about the
latest trends in dance music styles around the globe.
Virtually all of the
major DJs in Beijing, for example, use the Internet
extensively to keep up
with international music trends, learning about new
styles at the same
time as their counterparts in other countries.
As
I noted earlier, some Chinese DJs even use music downloaded from the
Net in
their live sets, making their own compilations of MP3 files of
music from
China and abroad and recording them on CDRs; I have observed
DJs at some of
the largest clubs in Shanghai and Guangzhou using these
CDRs in the DJ
booth. Among some in the Chinese underground hiphop scene,
only tracks
which have been downloaded are considered truly "underground"
and thus
valuable, while any music which is available for purchase in
physical form
is seen as being tainted by commerciality to some degree.
RECORDING THE
FUTURE
In considering the long-term effects of these developments in
the context
of modern Chinese society, we might recall the oft-quoted ideas
of Jacques
Attali about music as a predictor of social change:
Music
is prophecy. Its styles and economic organization are ahead of the
rest of
society because it explores, much faster than material reality
can, the
entire range of possibilities in a given code. It makes audible
the new
world that will gradually become visible, that will impose itself
and
regulate the order of things; it is not only the image of things, but
the
transcending of the everyday, the herald of the future (Attali,
p.
11).
It is easy to be critical of Attali for his vagueness and
sweeping
generalizations. Yet the ideas he first presented in his book
Noise in
1977 seem to be resonating more strongly than ever at present,
with many
writers on digital music culture both in academia and in the
popular media
citing Attali.s ideas to help explain the phenomena they
observe on the
Internet. If we are willing to grant some degree of truth to
what Attali
is saying, that music may indeed be a "herald of the future" in
some
sense, we can only be led to consider some startling possibilities
about
the future of modern China. The rapidly evolving Internet-based
music
scene on the mainland may have radical implications for a society
based on
the principle of monolithic state control of
information.
The Chinese government has been very active in efforts to
combat the
spread of dissident activity and "harmful opinions" on the
Internet, even
going so far as to construct a security firewall around the
entire country
which ensures that CNN.com (for example) cannot be freely
accessed by
Chinese Web surfers. Nonetheless, the government.s control over
the flow
of information into and out of China has already been seriously
weakened
by the Web. A report prepared in January 2000 by the United States
Embassy
in Beijing explains this situation in more detail and raises
questions for
the future:
The Chinese government filters the flow of
information into China.
Dissident groups mail thousands of electronic
periodicals into China. They
constantly switch originating addresses to
evade filtering. Some foreign
websites are blocked but Chinese surfers
often use proxy servers to evade
the Great Red Firewall. Email from China
cannot reach certain foreign
addresses but using a foreign email account
(such as Hotmail) can solve
that problem. The old Chinese saying "For every
measure taken on high
there is a counter measure down below" is illustrated
by the wide use of
anti-filtering countermeasures (US Embassy report,
2000).
Shanthi Kalathil and Taylor C. Boas of the Carnegie Endowment
for
International Peace have studied the political impact of the Internet
in
China in greater detail, noting that while many observers continue
to
believe that rising use of the Internet poses an insurmountable threat
to
authoritarian regimes, the reality in China is that the government
has
managed to control the impact of the Net to some degree and in the
short
term via both reactive and proactive strategies (Kalathil and Boas,
2000).
However, other commentators look to the future and question how long
any
kind of effective control can be maintained. Kalathil and Boas
themselves
outline some of the specific mechanisms by which authoritarian
regimes can
be gradually undermined by the Internet:
ONE
Exposure to outside ideas and lifestyles may spur a revolution of
"rising
expectations" as citizens begin to wonder why they are denied
rights and
freedoms enjoyed by the people of other nations. (It is
believed that this
was an important factor in the revolutions in Eastern
Europe which
overthrew the Communist regimes there, although television
rather the
Internet was the crucial media technology there.)
TWO The widespread
use of email, Internet chat rooms and the Web by
ordinary citizens may
contribute to a greater degree of "ideational
pluralism" as more and more
information which contradicts the official
party line becomes available to
users.
THREE Civil organizations may use the Internet for the
dissemination of
information among members and for large-scale
organization. (The most
striking example of this in China thus far has been
the Falun Gong, a
banned religious organization.) Kalathil and Boas note
that these civil
organizations have often played a crucial role in
undermining
authoritarian regimes elsewhere.
FOUR The Internet
creates new opportunities for entrepreneurship and
wealth
creation.
FIVE Finally, Net usage provides increased scope for foreign
influence
within countries hitherto isolated from the world community by
censorship
and control over the free flow of
information.
Looking again at the Chinese dance music scene, we can
clearly observe the
operation of many of the mechanisms identified here.
The Internet has
contributed significantly to the spread of new musical
ideas in China,
encouraging a greater degree of musical pluralism; websites
and mailing
lists are routinely used by participants in the scene to
communicate with
each other and to organize and promote dance events; the
rapidly growing
dance music scene is creating new economic opportunities
for some young
Chinese in the underground economy; and there is an
increasing degree of
foreign musical influence due to the access to music
and information from
overseas provided by the Internet. If Attali is right
and developments in
music do foreshadow changes in other social practices,
then the long-term
success of China.s efforts to control public discourse
on the Internet
must be placed in doubt, with potentially profound
consequences for the
future of the country.s political
system.
Although the dance scene is not overtly political for the most
part, it
should be noted here that there are already signs of a
developing
"ideational pluralism" among its participants which may have
significant
political overtones. An article in Asiaweek magazine in May
2001 noted
early signs of politicization within the Chinese dance scene,
such as the
popularity of a locally-produced dance track called "No
Communist Party."
Taking its melody from a song associated with the
Cultural Revolution, the
lyrics ridicule Communist Party icon Lei Feng, the
selfless PLA soldier
who has been held up as a model of good character to
generations of
Chinese students.
THE DRIVING FORCE OF
CHANGE?
Some observers of the Internet music scene even follow Attali.s
trajectory
one step farther and argue that the drive to distribute music on
the
Internet has itself become a cause of future change in other areas and
not
just a predictor of it. They point especially to software tools
developed
for the purpose of distributing music that may ultimately have a
far
greater impact when applied in other areas. Freenet, a decentralized
and
anonymous music file trading system, provides us with an
interesting
example here. Freenet makes it possible for users to trade any
kinds of
digital data files among themselves completely anonymously,
without fear
of being identified by government authorities or copyright
holders. Ian
Clarke, the founder of Freenet, has reportedly been contacted
by someone
who is already using his software in a totalitarian, Middle
Eastern
country to share information banned by the government (van Buskirk,
2000).
Technologies developed to share music such as Freenet, which enable
users
to communicate on a mass scale with no possibility of
governmental
censorship, may ultimately play a key role in evading the
mechanisms of
online control identified by Kalathil and
Boas.
CONCLUSIONS
As I have tried to show here, increasing
Internet usage among participants
in the Chinese dance scene seems to be
contributing significantly to the
rapid growth of that scene. Participants
are exposed to a wide variety of
new ideas and lifestyles through the
widespread use of email, chat rooms
and the Web, members of the community
are using the Net to organize and
promote their activities, and new
opportunities for entrepreneurship and
wealth creation are emerging within
the scene: these characteristics of
the new dance subculture illustrate
specific ways in which I believe the
Internet is acting to significantly
reduce the Communist government.s
control over the Chinese population as
the government loses control of the
flow of information. Bearing in mind
again Attali.s idea of music as
prophecy, I wonder about what kind of
messages we might read from the
chaotic freedom of the main dancefloor at
Club Rojam in Shanghai, where on
any given weekend more than a thousand
clubbers might typically be found
dancing to a mix of electronic beats from
all over the world...
BIBLIOGRAPHY
Attali, Jacques. Bruits;
essai sur l'economie politique de la musique.
Paris: Presses Universitaires
de France, 1977. Published in English as
Noise: the political economy of
music, tr. Brian Massumi. Minneapolis:
University of Minnesota Press,
1985.
China Internet Network Information Center. January 2002. 17 Feb
2002
<http://www.cnnic.net.cn/develst/rep200201-e.shtml>.
DJ
Tadi. Homepage. 18 Feb 2002
<http://artists.mp3s.com/artists/233/tadi.html>.
Freenet.
6 Dec 2001 <http://freenet.sourceforge.net>.
Kalathil,
Shanthi and Taylor C. Boas. "The Internet and State Control
in
Authoritarian Regimes: China, Cuba, and the Counterrevolution."
Carnegie
Endowment for International Peace, Information Revolution and
World
Politics Project, Working Paper #21, July 2000. 18 Feb 2002
<http://www.ceip.org/files/Publications/wp21.asp>.
Oster,
Shai. "It.s My Party." Asiaweek 18 May 2001. 20 Feb 2002
<http://www.asiaweek.com/asiaweek/magazine/nations/0,8782,109279,00.html>.
US
Embassy Beijing. "China.s Internet Information Skirmish." Jan 2000. 5
Dec
2001 <http://www.usembassy-china.org.cn/english/sandt/webwar.htm>.
van
Buskirk, Eliot. "How Music Is Changing the Internet." 26 Nov 2000. 5
Dec
2001
<http://music.cnet.com/music/0-1652424-7-2130087.html?st.mu.2130086.txt.2130087>.
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