Re: [Air-l] social networking sites ranked by traffic [methods question]
For anyone interested in Web usage surveys and sampling/methods procedures, I have a quick question.. Do you see any particular methods "leader" among various website traffic monitoring services? The field that comes to mind consists of Hitwise (used in the O'Hear blog post), comScore Media Metrix, Nielsen NetRatings, and Alexa. My understanding is that comScore is generally the most valid and reliable service. I'm not a methodologist by any stretch of the imagination, and so I'm be very interested to hear what people on our list might say. Here are some supporting URLs: Hitwise: http://www.hitwise.co.uk/products-services/how-we-do-it.php comScore Media Metrix (I've used comScore stats for a previous conference paper): http://www.comscore.com/method/method.asp Nielsen//NetRatings: http://www.netratings.com/downloads/us/NetView_US.pdf Alexa: https://websearch.alexa.com/static.html?show=webtour/start It would be interesting to see social network site rankings based on international usage.. I suspect market shares for MySpace and Facebook would decrease when compared to US-based stats, but I'm not sure by how much. Cyworld, Bebo, orkut, and even Friendster have had considerable penetration outside the United States. - Paul -------------- Paul DiPerna Blau Exchange http://www.blauexchange.org email: pdiperna@blauexchange.org online ID: http://claimid.com/pdiperna
-------- Original Message -------- Subject: [Air-l] social networking sites ranked by traffic From: Jeremy Hunsinger <jhuns@vt.edu> Date: Sat, March 17, 2007 12:38 pm To: air-l@listserv.aoir.org Cc: sils announce <sils-announce@list.pratt.edu>
http://blogs.zdnet.com/social/?p=114
could be useful
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Hi Paul, It's interesting that you ask this ... I followed a similar thread on the Web Analytics listserv in the last few weeks. It's a yahoo group with a searchable archive of its messages: http://tech.groups.yahoo.com/group/webanalytics/ Yes, all of these sources were discussed in great detail. Essentially I believe the consensus came to be that HitWise was the most popular. I have my doubts of the rigour of the group; many participants are not trained in social research methods at all and discussions tend to lack any content around validity or statistical significance. That said, however, you will find an adequate summary of what private-sector practitioners tend to use these days. IMHO, none of these services have adequately solved basic validity problems. They all claim to be "representative" but they fail to have robust sampling methods and do not correct for them. On 3/18/07, Paul DiPerna <pdiperna@blauexchange.org> wrote:
For anyone interested in Web usage surveys and sampling/methods procedures, I have a quick question..
Do you see any particular methods "leader" among various website traffic monitoring services?
The field that comes to mind consists of Hitwise (used in the O'Hear blog post), comScore Media Metrix, Nielsen NetRatings, and Alexa.
My understanding is that comScore is generally the most valid and reliable service. I'm not a methodologist by any stretch of the imagination, and so I'm be very interested to hear what people on our list might say.
Here are some supporting URLs:
Hitwise: http://www.hitwise.co.uk/products-services/how-we-do-it.php
comScore Media Metrix (I've used comScore stats for a previous conference paper): http://www.comscore.com/method/method.asp
Nielsen//NetRatings: http://www.netratings.com/downloads/us/NetView_US.pdf
Alexa: https://websearch.alexa.com/static.html?show=webtour/start
It would be interesting to see social network site rankings based on international usage.. I suspect market shares for MySpace and Facebook would decrease when compared to US-based stats, but I'm not sure by how much. Cyworld, Bebo, orkut, and even Friendster have had considerable penetration outside the United States.
- Paul
-------------- Paul DiPerna Blau Exchange http://www.blauexchange.org email: pdiperna@blauexchange.org online ID: http://claimid.com/pdiperna
-------- Original Message -------- Subject: [Air-l] social networking sites ranked by traffic From: Jeremy Hunsinger <jhuns@vt.edu> Date: Sat, March 17, 2007 12:38 pm To: air-l@listserv.aoir.org Cc: sils announce <sils-announce@list.pratt.edu>
http://blogs.zdnet.com/social/?p=114
could be useful
jeremy hunsinger wiki.tmttlt.com www.tmttlt.com
() ascii ribbon campaign - against html mail /\ - against microsoft attachments http://www.stswiki.org/ sts wiki http://cfp.learning-inquiry.info/ Learning Inquiry-the journal http://transdisciplinarystudies.tmttlt.com/ Transdisciplinary Studies:the book series
_______________________________________________ The air-l@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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participants (2)
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Paul DiPerna -
Sam Ladner