Friends and colleagues Delighted to share the news that the paperback edition of my award-winning book, Tell Everyone: Why We Share and Why It Matters, has just been published by PenguinRandomHouse. Just in time for the new academic year, the book unpacks how social media is fuelling our human urge to share, affecting the information we depend on to make smart decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone delves into contemporary culture to reveal how social media has become the planet’s nervous system—amplifying the power of individuals, informing our choices and shaping how we learn about our world. Written with journalistic flair but with academic rigour, the book is an ideal textbook for undergraduate courses on media and society, social media or digital journalism. It has appeared on the reading list on courses on Technology Reporting at SMU in the US, on the Psychology of Self in Social Media at the University of British Columbia in Canada, and on Social Media Theory and Practice at the University of Southern Denmark. And it is retails in the US for just $18.00: http://www.penguinrandomhouse.com/books/225849/tell-everyone-by-alfred-hermi... What the critics are saying: “Delivers fascinating insights … wonderfully clear eyed about contemporary culture… As Hermida moves from topic to topic – politics, marketing, revolutions, labour unrest, etc. – he delivers many similarly thought-provoking insights.” The Globe and Mail “This thoughtful and often amusing social history of social media shows how the abundance of information available today affects how we understand and give context to world events . . . [This] book succeeds by using real-life examples — from Tahrir Square to Anthony Weiner’s sexting mishap.” Toronto Star “Tell Everyone is an easy read with lots of takeaways…one of the first books to successfully explain the sharing logic of social media.” Digital Journalism review “A remarkable book characterized by smart insights, a lively narrative and impressive research.” J-source.ca<http://J-source.ca> “An excellent analysis of how social media is changing social and media dynamics.” John Stackhouse, former editor-in-chief of The Globe and Mail. Alfred Hermida, Ph.D Director & Associate Professor, UBC Graduate School of Journalism<http://journalism.ubc.ca/> @hermida