Daria, One idea is to look at the use of social media by cyberactivists. Two simple readings to start with and to look at their references is Jungherr's Digiactive guide of Twitter (http://box.jisko.net/d/9f4156a8) and Myers' Communication technologies and social movements, which explains early uses of social mexia by cyberactivists. Hope this helps, Mariana --------------- Date: Thu, 10 Nov 2011 15:33:40 +0100 From: Daria Santucci <webcampaigning.lab@gmail.com> To: air-l@aoir.org Subject: [Air-L] Social media and non-profit sector Message-ID: <CAO+AmLTcciBZqpkJKR=fB-=49ye98+wmwsJe3p5TCSD42=LUzw@mail.gmail.com> Content-Type: text/plain; charset=ISO-8859-1 Dear all, I am looking for researches and data on the use of social media by the non-profit sector. Anything to suggest? Many thanks, best regards, Daria -- Daria Santucci, Ph.D. Professor of Web Communication Semiotics Communications Professional Journalist +39 347 2512926 www.vitaminapubblica.org www.progetto-rena.it/author/daria_santucci