Have you read Twitter power: Tweets as electronic word of mouth<http://www3.interscience.wiley.com/cgi-bin/fulltext/122467185/HTMLSTART>? Study looks at microblogging and marketing. The article is by Penn State & Twitter, in the Journal of the American Society for Information Science and Technology. When Karl Rove started following me, I didn't know what to think LOL! On Sat, Sep 19, 2009 at 6:05 AM, Barry Wellman <wellman@chass.utoronto.ca>wrote:

Is there any marketing data about whether advertising/spamming on Twitter pays off? Jonas Brothers started following olde me today (:

My guess is that folks are selling marketing lists to foolish advertisers.

Barry Wellman _______________________________________________________________________

S.D. Clark Professor of Sociology, FRSC NetLab Director Department of Sociology 725 Spadina Avenue, Room 388 University of Toronto Toronto Canada M5S 2J4 twitter:barrywellman http://www.chass.utoronto.ca/~wellman fax:+1-416-978-3963 Updating history: http://chass.utoronto.ca/oldnew/cybertimes.php _______________________________________________________________________

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