Viral email dissemination as a sociological research methodology - some questions
Hi there. I'm quite new to this listserv and have never posted, but I've been quietly imbibing posts for a couple of weeks, and I'd now like to stick my head out and ask a few questions... I'm currently analysing the results from a small (pilot) online research project I have conducted, and to date, I have not been able to locate anyone within the field of sociology in particular who is using similar online methodologies. I'm wondering if there's any of you out there who can point me in the right (or any!) direction... Broadly, I have utilised viral or community email dissemination to recruit research participants, and in doing so have tried to go some way to addressing issues of researcher/researched power relations (in theory!) by relying on participant-led take-up. I have created a survey via Survey Monkey and have placed the link in an email that I have sent to all those within my social network. I have then asked individuals to pass on the email (viral or community marketing-style) within their social networks (and beyond if possible). Within the survey participants are asked if they would like to participate in a further stage of the study which requires them to supply an image pertaining to a question posed in the survey. Take-up of this second stage, is of course, once again, entirely optional and participant-led. Forgive me all you scholarly techies out there - I am very new to internet research, and really no expert at all on internet technologies, so you may find my explication below lacking in net-savvy understanding or terminology. I am first and foremost a sociologist who is interested in employing internet technologies as a methodology for qualitative sociological research. Within this pilot early analysis shows the methodology has been reasonably successful with around 70% of survey take-up *not* originating from emails that I originally disseminated. Nonetheless it definitely has its drawbacks - one major one being that there is no way (that I'm aware of, and by reading your posts over the last few weeks I believe it is a drawback of online research in general - although perhaps something that many of you are working to change) of measuring the overall success, or failure, of the research in terms of who *does not* respond (ie who the project reaches but does not appeal to). One is only aware of the methodological success rate because of the impossibility of tracing unsuccessful dissemination *beyond* one's original mail-out. Anyway, I really just wanted to know if any of you were aware of studies (published or unpublished) outside the realm of marketing where this type of online methodology is being employed...? I'd love to find some sociologists experimenting with this methodology, but failing that, any research utilising viral dissemination methodologies would be of interest! Many thanks for you time, Taryn. -- Taryn Ferris Hands Project c/o Dr. Irene Gedalof Course Leader, Women's Studies Department of Humanities Arts and Languages Room TM214 London Metropolitan University 166-220 Holloway Road London N8 OAL E: taryn.ferris.hands.project@googlemail.com Get the name you always wanted with the new y7mail email address. www.yahoo7.com.au/y7mail
Taryn, A grad student of mine has done something rather similar to recruit a sample of highly active bloggers/blog readers, as has Fernanda B. Viégas (see http://jcmc.indiana.edu/vol10/issue3/viegas.html#methods). My student asked a few active bloggers he knew to post a url to his survey on their blogs. He got a sizeable sample almost overnight (allowing for timezones!). From the sub-sample who signed up for follow-up he then selected a range for qualitative interviews. By comparing with survey demographic & blogging behaviour data from other studies - e.g. using forms of random selection amongst internet users - we think his survey sample looks 'representative' enough to make some generalisations. the research is currently in write-up mode. Ben On 11 May 2008, at 14:31, Taryn Ferris wrote:
Hi there.
I'm quite new to this listserv and have never posted, but I've been quietly imbibing posts for a couple of weeks, and I'd now like to stick my head out and ask a few questions...
I'm currently analysing the results from a small (pilot) online research project I have conducted, and to date, I have not been able to locate anyone within the field of sociology in particular who is using similar online methodologies. I'm wondering if there's any of you out there who can point me in the right (or any!) direction...
Broadly, I have utilised viral or community email dissemination to recruit research participants, and in doing so have tried to go some way to addressing issues of researcher/researched power relations (in theory!) by relying on participant-led take-up. I have created a survey via Survey Monkey and have placed the link in an email that I have sent to all those within my social network. I have then asked individuals to pass on the email (viral or community marketing-style) within their social networks (and beyond if possible). Within the survey participants are asked if they would like to participate in a further stage of the study which requires them to supply an image pertaining to a question posed in the survey. Take-up of this second stage, is of course, once again, entirely optional and participant-led.
---- Dr Ben Anderson Technology & Social Change Research University of Essex http://chimeraweb.essex.ac.uk/tasc
Lecturer, Communications and Media Studies School of Humanities, Communications and Social Sciences Office of the Pro Vice-Chancellor (Gippsland) The National Centre for Australian Studies is an interdisciplinary, innovative and increasingly internationalised Centre, located within the School of Humanities, Communications and Social Sciences at Monash University. The Centre is seeking to appoint an enthusiastic individual to teach, publish and research in the areas of Communications and Media studies or related fields. The Centres staff are actively engaged in research collaboration with universities and Australian Centres nationally and internationally. They are the recipients of major research grants and are regular presenters at local and international conferences providing frequent comment on public matters in the media. The appointee will have a strong research record, possess a PhD and have a demonstrated commitment to excellence in teaching to enable them to make a dynamic contribution to this discipline. All applications should address the selection criteria. Please refer to How to Apply for Monash jobs below. Salary range: $69,853 - $82,951 pa Level B plus generous superannuation Location: Caulfield campus Enquiries: Dr. Mark Gibson on 9903 4221 or email mark.gibson@arts.monash.edu.au. Ref No: A089003 Applications close: Friday, 30 May 2008 Applications: By email addressed to Ms Tara Harle at tara.harle@adm.monash.edu.au For further information see: http://sssd.adm.monash.edu.au/employ/job.asp?refnumber=A089003&work=&staff=A... Denise N. Rall, PhD. Internationalisation Project Officer Southern Cross University, Lismore NSW 2480 AUSTRALIA Office: Room T2.17, +61 (0)2 6620 3577 Mobile 0438 233 344 http://www.scu.edu.au/schools/esm/staff/pages/drall/ Presenter, Internet Research 9.0, 15-18 October 2008, Copenhagen, DK Get the name you always wanted with the new y7mail email address. www.yahoo7.com.au/y7mail
participants (3)
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Ben Anderson -
Denise N. Rall -
Taryn Ferris