Hello everyone, You might be interested to read this interview with AOIR members Karine Nahon and Jeff Hemsley about their new book, *Going Viral <http://bit.ly/1gQTscY>*. See the New Social Media, New Social Science blog post here: http://bit.ly/Q5JXhs. Best, Janet *Janet Salmons Ph.D.* *Capella University School of Business and Vision2Lead* Site- http://www.vision2lead.com Follow Twitter @einterview Coming soon from Sage!* Qualitative Online Interviews* PO Box 943 Boulder, CO 80306-0943 jsalmons@vision2lead.com