*** Last Call for Additional Contributions *** 20th International Conference on Persuasive Technology (PERSUASIVE 2025) May 5-7, 2025, 5* St. Raphael Resort and Marina, Limassol, Cyprus https://2025.persuasivetech.org (*** Proceedings to be published by Springer in CCIS ***) In a world in which technology is increasingly present in people’s lives, and changing human behavior and attitudes is often the key to solving many societal and personal problems, studying how technology might be used to influence humans (in their behavior, attitudes and information processing), is paramount. Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at influencing people’s attitudes and/or behaviors through persuasion, but not through coercion or deception. The research community aims at enriching people’s lives in various domains such as health and sustainability by supporting people in setting and achieving their own goals, thus helping them change their behavior. The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina. The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven, Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago, Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers and practitioners from industry and academia working with various topics of persuasive technology. SCOPE The scope of the conference includes (but is not limited to) the following topics: • Persuasive systems’ design • Behavior change support systems • Interaction with persuasive systems, interfaces, visualization • Interactive agents in persuasive systems • (Generative) AI for persuasive technology • Tailored and personalized persuasion • Gamification for persuasion • Evaluation and validation of persuasive applications • Fitting methods for development, evaluation and implementation of persuasive systems • Optimizing engagement with persuasive systems • Software architectures and technical infrastructures for persuasive systems • Smart environments, e.g. IoT, and persuasion • Digital Marketing, eCommerce, eTourism and SMART ecosystems • Motivational, cognitive and perceptual factors in persuasive technology • Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations • Positive technology • Humanizing and/or dehumanizing effects of persuasive technology • Values and ethics in persuasive technology • Privacy, perceived security and trust in persuasive technology • Resilience and counter-persuasion • Detecting persuasive strategies in social media posts • Encouraging adherence to safety measures in pandemic situations Questions that we hope to be addressed include, but are not limited to: • How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours? • How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works? • How to design an evaluation study so that it yields insights that are applicable to other designs or interventions? • How theoretical insight can help improve application and/or intervention planning and design? • How can design and intervention studies improve theory? SUBMISSION TYPES All accepted papers in the different categories of additional contributions will appear in the adjunct conference proceedings volume to be published by Springer in the CCIS series (https://www.springer.com/series/7899). All papers must be formatted using the Springer conference proceedings template (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-gui...). The length of the paper is specified below for each different category of contribution. Workshop Papers The following workshops will have their accepted papers published in CCIS by Springer: • 1st International Workshop on Upholding Ethical Designs (iWOULD) https://iwould2025.wordpress.com • Persuasion and AI Disclosure: Building Trust in Synthetic Media https://aunmedia.org/AIDisclosure/ The workshop papers should be 12 pages in length (excluding references). Extended Abstracts They showcase the results of already conducted and unpublished studies where authors do not wish to publish them as regular papers in the conference proceedings but rather present them at the conference for discussions that can shape the final version (that may be submitted elsewhere later). The studies will also be devoted a time slot for oral presentation in a special session. Extended abstracts must be 4 to 6 pages in Springer CCIS format (including references). Accepted abstracts will be included in the adjunct Springer CCIS proceedings, unless the authors wish to opt out. Selected papers in this category, based on their quality, level of timeliness, relevance and completion, will also be invited for submission to Behaviour & Information Technology journal. Late Breaking Results (LBR) The papers in this category cover new research in any topic that regular paper submissions cover and are expected to present new and emerging results. Authors should submit a 12 pages paper (excluding references) in Springer CCIS format. Accepted papers will be included in the adjunct Springer CCIS proceedings. Poster Presentations This format is suitable for descriptions of smaller studies, project outlines, literature reviews or work-in-progress. Authors should submit a 4-page paper in Springer CCIS format. Accepted posters will be included in the adjunct Springer CCIS proceedings. Posters will be displayed and presented during a dedicated session of the conference. Demonstrations and Artefacts The Persuasive 2025 track on Demonstrations and Artefact is intended to foster discussion and exchange of ideas among researchers and practitioners from academia and industry by demonstrating or presenting hardware and software products or artefacts, including those in virtual settings (e.g., simulation systems, VR, and games), that range from early research prototypes to mature production-ready systems. The contribution should be the result of original, innovative work, including solving novel technical or research problems, and/or creating novel individual or industrial UI/UX. Accepted demonstrations or presentations shall be presented live during the conference and will be included as a 4-pages paper in Springer CCIS format in the adjunct Springer CCIS proceedings. Doctoral Consortium Papers The Doctoral Consortium is a special session of the conference where PhD students can receive advice in a constructive atmosphere. Students present and discuss their research with other PhD students and a panel of established researchers in the area of persuasive technology. Students interested in participating in the Doctoral Consortium should submit a 12 pages proposal (including references) in Springer CCIS format describing their research question, its position with respect to the state of the art, their research plans and methodology, ideas, and results achieved so far. Accepted papers will be included in the adjunct Springer CCIS proceedings unless opted out by the student. IMPORTANT DATES • Submission deadline: March 1, 2025 (AoE) • Decision notification: March 15, 2025 • Camera ready: March 28, 2025 • Author registration deadline: March 28, 2025 • Early bird registration: April 5, 2025 SUBMISSION INSTRUCTIONS The submission link is: https://easychair.org/conferences/?conf=persuasive2025 (choose the appropriate category or workshop). ORGANISATION General Chairs • Evangelos Karapanos, Cyprus University of Technology, Cyprus • George A. Papadopoulos, University of Cyprus, Cyprus Program Chairs • Raian Ali, HBKU, Qatar • Khin Than Win, University of Wollongong, Australia Demo, Poster and Artefacts • Ruben Hgouveia, Universidade de Lisboa, Portugal • Hanne Spelt, Philips, Netherlands Workshops and Tutorial Chairs • Rhodora Abadia, University of South Australia, Australia • Kaoru Sumi, Future University of Hakodate, Japan • Wenzhen Xu, Hitotsubashi University, Japan Doctoral Consortium Chairs • Sriram Iyengar, University of of Arizona, USA • Roberto Legaspi, KDDI, Japan • Shahla Meedya, Australian Catholic University, Australia Proceedings Chairs • Elena Vlahu-Gjorgievska, University of Wollongong, Australia • Kiemute Oyibo, University of York, Canada Society for Persuasion and Technology Steering Committee • Raian Ali – Chair Professor, College of Science and Engineering, Hamad Bin Khalifa University, Qatar • Luca Chittaro – General Member Professor, Human-Computer Interaction Lab, Department of Mathematics, Computer Science, and Physics, University of Udine, Italy • Roberto Legaspi – General Member
Research Scientist, Collaborative AI Lab, Human-centered AI Laboratories KDDI Research, Inc., Japan • Harri Oinas-Kukkonen – General Member
Professor, Information Systems Science and Dean of Graduate School, University of Oulu, Finland • Kiemute Oyibo – General Member
Assistant Professor, Interactive Systems Research Group, Department of Electrical Engineering and Computer Science, York University, Canada • Khin Than Win – Secretary
Professor at the University of Wollongong, Australia