Dear list, I am an analyst at an Internet company. Our team recently started a project on evaluating the performance of online marketing with forums and blogs, such as campaigns intriguing people to talk over a brand. Unfortunately, to date we are not aware of any standard measurement on the performance of markerting with online community, especailly forums and blogs. In addition, there seems to be little literature on how to thoroughly evaluate the impacts of diaries (from Blogs) and entries (from Forums). The only acknowledged method I come across so far is Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748 I have been a luker on the list for a long time and seen many brilliant people. So I turn to the list for help. It would be wonderful if any of you would like to share with me your experience and resources on related topics. Cheers, Gary