Hello Maciej, you may find useful the following article of Guy Kawasaki (former evangelist of Apple and the creator of Truemors.com) http://blog.guykawasaki.com/2006/02/the_art_of_crea.html There are a lot of supplementary links after the article, so I hope, that it will be enough. Best wishes, Alexander. 2007/6/18, Maciej Kos <kos@gnu.univ.gda.pl>:

Hi,

I am looking for literature that deals with building online communities in light of web2.0. I would be especially interested in market entry strategies - viral marketing, building community's critical mass, etc. Can you suggest anything valuable? Of course I prefer free resources (+elsevier) but a good book or two would be fine as well.

Kind Regards, Maciej _______________________________________________ The air-l@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

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-- Alexander Semenov. MA student Faculty of Sociology Moscow School of Social and Economic Sciences (MSSES) http://www.msses.ru/English/index.html