Dear all, who remembers the video of "Chad and Steve" announcing their company had been "acquired by Google"? https://www.youtube.com/watch?v=QCVxQ_3Ejkg. That was ten years ago today! Among parts of the users of the company and the press this event is seen as the sellout of an initially non-commercial initiative to media capitalism. However, statements from the founders made elsewhere leave little doubt that YouTube was initially designed as a "product" that would eventually be "profitable" through advertisement (Karim 2006). In the Coda "YouTube and YouTube Culture Today" of my e-book *Poetics of Early YouTube: Production, Performance, Success* (Bonn: ULB, 2016) I point out where I see continuities and where breaks with the early period of the platform. In particular, YouTube's own increasing involvement in video production during the past couple of years seems to be a change - a change that moves the company away from the 'platform' model towards traditional vertically-integrated models of media production, distribution, and exhibition. Link: http://hss.ulb.uni-bonn.de/2016/4407/4407.pdf Best, Rainer -- Dr. Rainer Hillrichs Universität Mannheim https://uni-mannheim.academia.edu/RainerHillrichs