*Title: *Interdiscursive Readings in Cultural Consumer Research *Publishing house: *Cambridge Scholars Publishing *ISBN (print): *978-1-5275-1372-3 *Author: *George Rossolatos *Release date: *August 2018 *Pages: *350 The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption. https://www.amazon.com/gp/product/1527513726/ref=dbs_a_def_rwt_bibl_vppi_i7 https://www.cambridgescholars.com/download/sample/64776 http://www.cambridgescholars.com/interdiscursive-readings-in-cultural- consumer-research https://books.google.gr/books?id=6no-ugEACAAJ&dq=Interdiscursive+Readings+in +Cultural+Consumer+Research&hl=en&sa=X&ved=0ahUKEwiLwL6M5svdAhUFBywKHQAZDhwQ 6AEIKDAA https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3163301