Facebook Post Content Analysis
Dear all, I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective. I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field. If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this. thanks, -- Jessika Tremblay Ethnography Lab Coordinator PhD Candidate Department of Anthropology University of Toronto, Room 332 19 Russell Street, Toronto, ON, M5S 2S2
Hi Jessika and AoIR friends, By way of comparison, you might find this helpful re content analysis: Ethnographic and Qualitative Research on Twitter by Alice E. Marwick http://www.tiara.org/blog/wp-content/uploads/2014/03/Marwick_Ethnographic-an... I'd also suggest a kind of Manuel Castellian contextualization to these questions re the course you were in with me - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html . Best, Scott On 1/17/17 6:55 AM, Jessika Tremblay wrote:
Dear all,
I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective.
I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field.
If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this.
thanks,
-- - Scott MacLeod - Founder & President - http://worlduniversityandschool.org - World University and School - like Wikipedia with best STEM-centric OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization, both effective April 2010.
Annette Markham and Nancy Baym's book is a good place to start for digital qualitative methods: Markham, A. & Baym, N. (2009). Internet Inquiry: Conversations about method. Thousand Oaks, CA : Sage. --- Alex Leavitt, Ph.D. Quantitative UX Researcher, Facebook Research http://alexleavitt.com Twitter: @alexleavitt <http://twitter.com/alexleavitt> On Tue, Jan 17, 2017 at 8:26 AM, Scott MacLeod <scott@scottmacleod.com> wrote:
Hi Jessika and AoIR friends,
By way of comparison, you might find this helpful re content analysis:
Ethnographic and Qualitative Research on Twitter by Alice E. Marwick http://www.tiara.org/blog/wp-content/uploads/2014/03/ Marwick_Ethnographic-and-Qualitative-Research-on-Twitter_2013.pdf
I'd also suggest a kind of Manuel Castellian contextualization to these questions re the course you were in with me - http://worlduniversityandschool.org/InfoTechNetworkSocGlobalUniv.html .
Best, Scott
On 1/17/17 6:55 AM, Jessika Tremblay wrote:
Dear all,
I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective.
I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field.
If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this.
thanks,
-- - Scott MacLeod - Founder & President - http://worlduniversityandschool.org
- World University and School - like Wikipedia with best STEM-centric OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization, both effective April 2010. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/ listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Hi Jessika and AoIRs, Here's a helpful, succinct overview of Alice Marwick's thinking in a NYTs' book review of her "STATUS UPDATE: Celebrity, Publicity, and Branding in the Social Media Age" http://www.nytimes.com/2013/11/03/books/review/alice-e-marwicks-status-updat... (Yale University Press 2013). She's a Foucauldian. Developing questions from her analytical terms could provide helpful approaches to developing related methods and techniques for interpreting data, where the social media "field" (as place?) at this point is still web pages. Best, Scott https://twitter.com/WorldUnivAndSch https://twitter.com/HarbinBook https://twitter.com/scottmacleod On 1/17/17 6:55 AM, Jessika Tremblay wrote:
Dear all,
I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective.
I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field.
If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this.
thanks,
-- - Scott MacLeod - Founder & President - http://worlduniversityandschool.org - 415 480 4577 - PO Box 442, (86 Ridgecrest Road), Canyon, CA 94516 - World University and School - like Wikipedia with best STEM-centric OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization, both effective April 2010.
Dear all, thank you for these excellent suggestions! would you have any recommendations of facebook analysis from a sociologist, feminist, cultural studies perspective? thank you! Kinneret Lahad, Ph.D. Senior Lecturer (Tenured) NCJW Women and Gender Studies Program Tel-Aviv University, Israel Currently a visiting scholar Ca'Foscari University, Venice Italy https://162.academia.edu/KinneretLahad New and Forthcoming Publications Lahad Kinneret (forthcoming, 2017) *A Table for One: A Critical Reading of Singlehood, Gender and Time.* Manchester, Manchester University Press http://www.manchesteruniversitypress.co.uk/9781526116369/ (can now be pre-ordered). Lahad Kinneret and Hvidtfeldt Madsen, Karen (2016) "Like Having New Batteries Installed!”: Problematizing the Category of the “Forty-Plus Mothers” Nora-Nordic Journal of Feminist and Gender Research Vol.24, 3 (181-195) http://www.tandfonline.com/doi/full/10.1080/08038740.2016.1241827 Lahad Kinneret (2016) "Stop waiting! Hegemonic and alternative scripts of single women’s subjectivity", Time and Society http://tas.sagepub.com/content/early/2016/04/12/0961463X16639324.abstract 2017-01-17 19:08 GMT+02:00 Scott MacLeod <scott@scottmacleod.com>:
Hi Jessika and AoIRs,
Here's a helpful, succinct overview of Alice Marwick's thinking in a NYTs' book review of her "STATUS UPDATE: Celebrity, Publicity, and Branding in the Social Media Age" http://www.nytimes.com/2013/11/03/books/review/alice-e- marwicks-status-update.html (Yale University Press 2013). She's a Foucauldian. Developing questions from her analytical terms could provide helpful approaches to developing related methods and techniques for interpreting data, where the social media "field" (as place?) at this point is still web pages.
Best, Scott
https://twitter.com/WorldUnivAndSch https://twitter.com/HarbinBook https://twitter.com/scottmacleod
On 1/17/17 6:55 AM, Jessika Tremblay wrote:
Dear all,
I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective.
I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field.
If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this.
thanks,
-- - Scott MacLeod - Founder & President - http://worlduniversityandschool.org - 415 480 4577 - PO Box 442, (86 Ridgecrest Road), Canyon, CA 94516 - World University and School - like Wikipedia with best STEM-centric OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization, both effective April 2010. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/ listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
There are many different methods of data analysis - it depends of course on the research question and the unit of analysis. If you are looking at single posts in isolation - that strikes me as somewhat more difficult than looking at threads or networks. Content analysis techniques can work and I’ve also seen discourse analytic approaches. The book Digital Methods by Richard Rogers might be a good overview. I like the work of Zizi Papacharissi (http://journals.sagepub.com/doi/abs/10.1177/1461444808099577) as an example of a well-informed application looking at presentations of identity in a somewhat anthropological way. Good luck! Jeanine <----------------------------------------------------> Jeanine Finn, PhD Researcher School of Information University of Texas at Austin jefinn@utexas.edu <mailto:jefinn@utexas.edu> http://jeaninefinn.me <http://jeaninefinn.me/>
On Jan 17, 2017, at 8:55 AM, Jessika Tremblay <jessika.tremblay@gmail.com> wrote:
Dear all,
I am preparing to deliver a workshop about how to analyze and interpret the content of a *Facebook post*, specifically from an anthropological perspective.
I've come across quite a bit of literature about the significance of Facebook and social media for contemporary social science research, but little in the way of actual methods and techniques for interpreting data once you return from the field.
If you have any literature recommendations about this I would be very grateful. A focus on anthropology would be great, but of course I'm interested in learning more about how other internet researchers go about this.
thanks,
-- Jessika Tremblay Ethnography Lab Coordinator PhD Candidate Department of Anthropology University of Toronto, Room 332 19 Russell Street, Toronto, ON, M5S 2S2 _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
participants (5)
-
Alex Leavitt -
Jeanine Finn -
Jessika Tremblay -
lahadk＠post.tau.ac.il -
Scott MacLeod