**Apologies for cross-posting** Dear all, I am delighted to announce that my book, Feminist Fandom <https://www.bloomsbury.com/uk/feminist-fandom-9798765101803/>, is out now! Feminist Fandom: Media Fandom, Digital Feminisms, and Tumblr (Bloomsbury Academic, 2024) Adopting an interdisciplinary theoretical framework, bringing together media and communications, feminist cultural studies, sociology, internet studies, and fan studies, Hannell locates media fandom at the intersection of the multi-directional and co-constitutive relationship between popular feminisms, popular culture, and participatory networked digital cultures. Using a layered methodological approach comprising participant observation, surveys and interviews, Feminist Fandom constructs a multifaceted ethnographic account of how feminist identities are constructed, lived, and felt through digital fannish spaces on the microblogging and social networking platform Tumblr. Feminist Fandom captures the richness and diversity of young people’s creative engagement with the competing meanings and representations of digital feminism, locating Tumblr as a fruitful site for young people to engage in interest-based feminist activism, community building, and knowledge sharing. The experiences of over 300 feminist fans captured throughout the book speak to how broader shifts within feminist practice, theory, and activism over the past decade have shaped and informed the social and cultural practices of media fandom, while also complicating utopian framings of these practices to reveal the contradictory and ambivalent processes of inclusion and exclusion at work within them. Please consider requesting a copy via your university library. You can also use the following discount codes to save 35% on Feminist Fandom via Bloomsbury Academic: bloomsbury.com/9798765101803 <https://www.bloomsbury.com/uk/feminist-fandom-9798765101803/> UK and EU Customers: GLR TW2UK USA: GLR BD8US Canada: GLR BD8CA I hope you read it, discuss it, and consider teaching with it. It would be suitable for modules exploring, for example: gender, race, and sexuality; digital identities and cultures; (digital) media and communications; contemporary feminism; media fans, audiences, and reception; and more! Don’t hesitate to contact me if you’d like to discuss Feminist Fandom and/or any other opportunities to engage with my research further. [image: Feminist Fandom book cover. Featuring a DIY, feminine, collage aesthetic.] — Reviews of Feminist Fandom “While the pedagogical value of digitally-mediated fandoms is often asserted, here Briony Hannell critically engages with the complexities and contradictions of how a feminist pedagogy functions in online fan spaces. Through its exploration of a range of practices and debates from reflexive un/learning to “SJW fatigue” in these communities, this book complicates exclusively celebratory claims about fandom’s links to rising feminist consciousness. While Hannell’s arguments are deeply attuned to the socio-technical features of Tumblr, her sophisticated theoretical, methodological and analytic approach is an exemplar of critical and nuanced digital feminist media analysis that makes this book a must-read in the field.” — Alison Harvey, author of Feminist Media Studies (2019) and Associate Professor of Communications, York University, Canada “Fandom as a pathway to feminism is understudied, yet after reading Feminist Fandom, the two seem inseparable. This book offers a compelling account of the intersection of digital cultures, feminisms and popular culture. As such, it is recommended reading for scholars in participatory culture, audience studies, gender studies, feminist studies and fandom studies. This is a book about the power of stories, the importance of Tumblr as a platform of first-person narration and the centrality of storytelling for social movements and their reinvention.” — Katrin Tiidenberg, co-author of tumblr (2021) and Professor of Participatory Culture, Tallinn University, Estonia “Feminist Fandom is a rich, qualitative study of Tumblr as a site for social justice. It’s a deep dive into fandom and audience creativity. With its insights on feminist user cultures and pedagogies, Feminist Fandom explains why and how online platforms act as a space for identity construction and activism.” — Nicolle Lamerichs, author of Productive Fandom: Intermediality and Affective Reception in Fan Cultures (2018) and Senior Lecturer in Creative Business, HU University of Applied Sciences, The Netherlands — Thank you! Best wishes, Briony *Dr Briony Hannell *(she/her) University Teacher in Sociology Fellow of the Higher Education Academy (FHEA) Department of Sociological Studies The University of Sheffield Twitter <https://twitter.com/brionyhannell> / Staff Profile <https://www.sheffield.ac.uk/socstudies/people/academic-staff/briony-hannell> / Website <http://brionyhannell.com/>