========================================================================================== CALL FOR BOOK CHAPTER PROPOSALS Convergent Divergence? - Cross-Disciplinary Viewpoint on Media Convergence Springer-Verlag, Germany Artur Lugmayr, Cinzia Dal Zotto, and Gregory Ferrell Lowe Lowe (Eds.) ========================================================================================== Upcoming Deadline: 1st December 2012 - intention to prepare a manuscript Book Website: http://www.tut.fi/emmi/WWW/ameamain/2012convergence Email List: https://listmail.tut.fi/mailman/listinfo/emmi-convergence Submission System: http://www.tut.fi/emmi/Submissions/2012ConvergenceBook/ Contact us: emmi-convergence@listmail.tut.fi Media Convergence happens on many levels and each of them implicates specific challenges and priorities. Within the scope of this book, we focus on end-to-end convergence on various levels: managerial, information systems, and end-consumers level. The book will especially shed light into the complexity of the topic and act as a reference book and educational resource in this field. The implementations of convergence strategies can only succeed when they take into account the expectations and aspirations of every actor with a stake in the enterprise, including content producers. Managers unanimously agree on the importance of human resources management within the implementation process. This consideration implies that convergence is more than an economic opportunity and needs to be understood as well as a focus of editorial strategy. Convergence is often discussed at a rhetorical and political level. But how does convergence actually happen, and does convergence lead to divergence? Media industry understands convergence in ways that differ from the perceptions of consumers, who are clearly diverging in the ways they consume media. Media managers are faced with the need to satisfy users? expectations and also undertake convergence as an industrial strategy to achieve economies of scope & scale. Another challenge lies in the development of information systems in media industries that support convergence. Do these also lead to divergence? Does blurring the boundaries between the various distribution platforms let media diverge from the consumer?s point of view? This book will encourage an active discussion around this theme, taking multiple viewpoints into account: a content creator perspective (journalistic or artistic), an information system perspective, the consumer?s expectations, management and technological challenges, as well as market dynamics. In conclusion, can all the challenges of convergence be solved, or does convergence lead to further divergence. ========================================================================================== Topics of Interest ========================================================================================== ------------------------------------------------------------------------------------------ Convergence Issues in the Media Industry and Media Organizations ------------------------------------------------------------------------------------------ o Media policy and regulatory challenges o Cross-platform, cross-country, and converging media policies o Convergence versus media market competition and concentration o Media products demand and offer, consumers versus producers: diverging convergence? o Convergence and managerial challenges in the media industries (TV, radio, news, publishing, music, online) o Converging newsrooms, organizational and human resource development o Convergence management and leadership o Business models and strategies for converging media products and services o Impact of social media on convergence processes o Branding media in converging environments o Marketing and advertising in converging environments o Intellectual property rights and royalty management in convergence processes o Quality and ethics in converging environments o Management, leadership of projects and media organizations for convergence ------------------------------------------------------------------------------------------ Technological Convergence ? Media Business Information Management & Information Systems ------------------------------------------------------------------------------------------ o Media business information management for convergence o Media information system design enabling convergence o Business intelligence in converging media environments o Knowledge management systems in converging environments o Workflow management, operational efficiency and new capturing technologies producing converging services o Operational efficiency and cost reduction of converging technologies o Cross-media offering, distribution channels and convergence o Home platforms, mobility, multi-play and network convergence o Systems for management reporting, analysis, and decision support in converging environments o Standards to enable technical convergence o Data warehousing in converging environments o Integration of analogue and digital media productions o Mobile convergence o E2E systems and solutions in converging media environments o Production processes for convergence o Asset management and metadata enabling convergence o E2E systems, infrastructures and solutions o Collaborative media productions and convergence o Integration of analogue and digital media production and distribution ------------------------------------------------------------------------------------------ Convergence Issues from a Consumer, HCI, Experience Perspective ------------------------------------------------------------------------------------------ o Quality of Experience (QoE) o Customer service/relation management (CRM) and analytics o Audience and consumer research within convergence processes o Convergence versus personalized and individualized media products offerings o Convergence and consumer loyalty aspects, consumer targeting, niche audiences, and new revenue streams o Changing aesthetics of media in times of convergence o Human centred and user friendly computing and interaction o New technologies for consumer studies and research o User experience, user innovation and convergence o User experience, user innovation and convergence o Social impact o Security and privacy in a converging environment o Human computer interaction and experience design enabling convergence o Understanding the audience, audience trends, and audience statistics in converging eco-systems o and experience Tools, systems, theories, and techniques to understand, create and design interactivity ------------------------------------------------------------------------------------------ Convergence in Practice: Applications, Services, and Eco-Systems ------------------------------------------------------------------------------------------ o Converging service economy o Convergence and sustainability o Convergence project management o Business information systems o Convergence media industry projects (TV, movie, online, and print) o Successful and unsuccessful case studies on media convergence o End-to-end digital content o Live events o Etc. We strongly welcome other topic suggestions dealing with convergence on a managerial, information system, and consumer level beyond the topics suggested above. ========================================================================================== Schedule & Deadlines ========================================================================================== * 1st December 2012 Notification for intending to contribute with a book chapter to help us in the review process planning of the book (author team, preliminary title, and very brief abstract of max. 250 words) * 31st January 2013 1st manuscript version (also authors who did not notify us to intend to contribute are invited to submit) * 1st March 2013 Review comments for 1st manuscript version and notification of acceptance * 31st May 2013 2nd manuscript version that should include several review comments and final notification of acceptance * 1st July 2013 Final manuscript ========================================================================================== Manuscript Preparation ========================================================================================== * please follow the manuscript formatting guidelines below, and only submit the original version (in Microsoft word) with the submission system * each final manuscript should be 15-20 pages long (depending on the number of submissions longer manuscripts will also be accepted) * Please prepare your manuscript according the following guidelines: http://www.springer.com/authors/book+authors?SGWID=0-154102-12-417900-0 * Manuscript submission website: http://www.tut.fi/emmi/Submissions/2012ConvergenceBook/ ========================================================================================== Stay Informed ========================================================================================== Email-list: https://listmail.tut.fi/mailman/listinfo/emmi-convergence Questions: lartur@acm.org (please cc to: emmi-convergence@listmail.tut.fi) Facebook: https://www.facebook.com/groups/ConvergentDivergence/ br, Artur -------------------------------------------------------------------------------------------------------------------------- Prof. Dr. Artur Lugmayr Tel.: +358 (0)40 849 0773 or +358 (0)40 821 0558, Fax.: +358 3 3115 4680 artur.lugmayr@tut.fi, http://www.tut.fi/emmi/, http://www.facebook.com/artur.lugmayr, http://www.artur-lugmayr.info/, http://twitter.com/lartur#, www.ambientmediaassociation.org Tampere University of Technology Department of Business Information Management and Logistics P.O. Box 541, Korkeakoulunkatu 8 FIN 33101 Tampere FINLAND