Research on highest traffic e-commerce sites?
Dear AIR Colleagues, I'm looking for really serious research on the ten or twenty-five top ranked e-commerce web sites in North America. (Beggars can't be choosers, and for these purposes, I'd define "top ranked" as highest in gross income, or in net profit, or in mere visitor traffic.) What I'm looking for is a kind of benchmark group, where the following kind of data about these sites might be available: - Platform used to develop the e-commerce site - Return on investment - Cost of first twelve months of current incarnation (including discovery, planning, development, testing, launch, tweaking) - Cost of annual upkeep (with no major upgrades) - Number of person hours required in routine annual upkeep of site - Number of person hours required in all other routine annual e-commerce related operations (e.g., accounting, fulfillment, shipping) - Number of units sold - Aggregated information on e-commerce customer base (e.g., currency, language, demographics) I started out looking for a "Fortune 100 E-commerce Sites" sort of list, and have thus far found that a) it's difficult to locate such a list, and b) a magazine for general audiences is unlikely to feature peer-reviewed research. Any suggestions? Many, many thanks from Deborah Deborah Elizabeth Finn Strategist and Consultant Technology for the Nonprofit and Philanthropic Sector Boston, Massachusetts, USA Email: deborah.elizabeth@finn.com Blog: www.deborahelizabethfinn.com Skype: Deborah909 Twitter: Deborah909 LinkedIn: http://www.linkedin.com/in/deborah909 Facebook: http://www.facebook.com/Deborah.Elizabeth.Finn Mobile phone: 1-617-504-8188 Voicemail: 1-617-958-1959 I bring resources and needs together for nonprofits and philanthropies, mostly through strategic use of information and communication technologies.
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Deborah Elizabeth Finn