Dear Colleagues We invite the submission of research papers to the 15th IFIP I3E Conference to be held 13-15th September 2016 in Swansea, UK. The theme of the conference is ‘Social Media: The Good, the Bad, and the Ugly!’. Deadline for submission of papers for review is 15th March 2016. Please visit the conference website http://www.swansea.ac.uk/som/i3e2016/ for further information and submission instructions. We welcome any queries regarding the conference and/or submission via email y.k.dwivedi@swansea.ac.uk / ykdwivedi@gmail.com. Please do let me know if you wish to be involved as a PC member that would involve reviewing just one submission. We look forward to your involvement with and contribution to this conference. Many thanks Kind Regards Yogesh -- *Professor Yogesh K. Dwivedi, PhD * Personal Chair and Director of Research School of Management | Yr Ysgol Reolaeth Swansea University | Prifysgol Abertawe Bay Campus |Campws y Bae Fabian Way |Ffordd Fabian Swansea | Abertawe Wales | Cymru SA1 8EN *Phone | Ffôn *+ 44 (0)1792 602340 *Email | Ebost *y.k.dwivedi@swansea.ac.uk *www.swansea.ac.uk* <http://www.swansea.ac.uk/>* | **www.abertawe.ac.uk* <http://www.abertawe.ac.uk/> --------------------------------------------------------------------------------------------------------------------------- Associate Editor - European Journal of Information Systems Associate Editor for Digital Marketing Section - European Journal of Marketing Senior Editor (Europe/Africa/Middle East) - Journal of Electronic Commerce Research