We apologize if you receive multiple copies of this announcement ----------------------------------------------------------------

The Advanced Virtuality Lab (AVL), Sammy Ofer School of Communications ,IDC, in cooperation with the IBM Haifa Research Lab cordially invite you to a full-day seminar on

Synthetic Reality: The science and applications of virtual, mixed, and augmented reality to be held on Sunday, January 10, 2010. The seminar will take place at the HRL site on the Haifa University campus, in the auditorium (room L100), from 09:30 to 18:00. Lunch and light refreshments will be served. Participation is free.

Please confirm your participation via the seminar website: http://www.haifa.il.ibm.com/conferences/sr2010/program.shtml

Agenda:

9:00 Registration

9:30 Opening Remarks

10:00 Keynote: Embodied Media and Mixed Reality for Social and

Physical

Interactive Communication Prof. Adrian David Cheok, Director of Mixed-Reality Lab, National University of Singapore

11:00 The Matrix Challenge for Rehabilitation: Virtual Reality in the

Real

World Prof. Patrice L. (Tamar) Weiss, Department of Occupational

Therapy,

Faculty of Social Welfare and Health Studies, University of

Hiaifa

11:30 Break

11:45 Session 1: Science & Technology Session chair: Benny Cohen, IBM Virtual Reality, Brain & Enhancement of Human Capabilities:

Emerging

Technological Applications, Miriam Reiner, Technion Natural Multisensory VE-GameEvokes Behavioral & Neural Enhancement, Irit Birnboim, Technion In-Place Augmented Reality, Nate Hagbi, Oriel Bergig, Jihad El- Sana, Klara Kedem, Ben Gurion University. Mark Billinghurst, Uni. Of Canterbury, New Zealand Virtual Worlds: State of Standards Q4 2009, Yesha Sivan, Shenkar College of Eng. and Design & Metaverse Labs

13:15 Lunch

During lunch interactive demos will be presented in the lobby: - Omek Interactive, Gersho Kultiroff: Depth Camera (www.omekinteractive.com) - David Burden and Hanan Gazit , Daden Limited, MeraverSense system: Virtual Worlds for Education: the joy of Creation PIVOTE system (http://ping.fm/AgQQU) - IDC, Virtual Studio howreel - IDC, Second Life Bots - IDC, Heart-ate riven HalfLife2 - SenseGraphics, Haptic-Visual VR - Shachar Oz, Augmented Rality

14:15 Session 2: Industry and Applications Session Chair: Miriam Reiner, Technion Augmented Reality for Gait Improvement in Movement Disorders Patients, Yoram Baram, Technion Museum Visits, Tsvi Kuflik and Eyal Dim University of Haifa

15:45 Break

16:00 Behavioral Neuroscience and VR Potential for Research and Applications, Dr. Maria Korman, Technion 16:30 Session 3: Social & Cultural Implications Session Chair: Doron Freidman,IDC Acclair and the Neurocapital Model: Exploring the Economy of the Brain through Fictional Reality, Eyal Fried, Acclair Neurocapital services Practicing Control in Video Games - All You Need to Know on 3 Ladies in an Online Bingo Hall,Renard Gluzman, Beit-Berl College & Bar Ilan University Cultural Institutions Colonize Second Life, Susane Hazan, The Israel Museum The Post-Gutenberg Mind? The Differences Between Winners and Non-Winners Playing a Video Game about the Israeli-Palestinian Conflict, Ronit Kampf, Tel Aviv University Fabricating Space: Creating Virtual , Spaces through Understanding the Human-Space Relationship in Cinematic Space, H. Arad, Sonnino & S.Karlinsky, The Colman College of Management Comments and Philosophical Perspective Ayal Donenfeld, independent researcher, philosophy of cyberspace 17:30 Concluding Remarks 18:00 Pancakes

PDF version for printing (113 KB): (See attached file: Synthetic_Reality_2010.pdf)

Gili Ginzburg (Aizen) Administration Team Leader Community Relations Coordinator

IBM R&D Labs in Israel Haifa University Mount Carmel Haifa 31905, Israel Tel: +972 4 8296203 Cell:+972 54 6976203 Fax:+972 4 8296112

email: gili@il.ibm.com

(Embedded image moved to file: pic30553.jpg)