Dear Colleagues, I hope this email finds you well! I am writing to announce the publication of my book entitled Psychological Processes in Social Media: Why We Click. <https://shop.elsevier.com/books/psychological-processes-in-social-media/guadagno/978-0-12-811320-2> In this book, I focus on the question of how social media use reflects and affects us psychologically. Psychological Processes in Social Media: Why We Click was born out of a deep curiosity about the underlying mechanisms that govern our online behaviors. As an academic, I have spent more than 20 years studying the intersection of psychology and technology, observing how the rise of social media and other internet technologies have transformed human interactions in ways both profound and subtle. This book is the culmination of that research—a comprehensive exploration of the cognitive and emotional triggers that make social media such a powerful force in our lives. Throughout this work, I draw on a diverse range of studies and theories to dissect the psychological processes at play in our digital engagements.

From the gratification of instant feedback to the social validation of likes and shares, each chapter delves into a specific aspect of social media interaction, offering insights into why we are so captivated by these platforms. By understanding these processes, I think we can better navigate the digital landscape, making more informed choices about how we use social media and how it influences our lives.

Specific topics I cover include: self-esteem and self-presentation, personality, romantic relationships, virality, disinformation, aggression, gender and culture, and well-being. Please consider adopting it for your courses or requesting it for your instituation's library. Many thanks! Best, Rosanna --- Rosanna E. Guadagno, Ph.D. Associate Professor, Persuasive Information Systems University of Oulu Google Scholar Profile <https://scholar.google.com/citations?user=-_0SgvoAAAAJ&hl=en> cell/text: +358-41-492-6976 Lab: OSIL <https://osilab.eu> Available for pre-order: *Psychological Processes in Social Media: Why We Click. <https://educate.elsevier.com/book/details/9780128113202>* Specialty Chief Editor in Media Psychology, Frontiers in Psychology <https://www.frontiersin.org/journals/psychology/sections/media-psychology> Associate Editor, Frontiers in Psychology, Personality and Social Psychology <https://www.frontiersin.org/journals/psychology/sections/personality-and-social-psychology>