Is anyone out there tracking online political/advocacy advertising? Steven Clift Reply to: clift@publicus.net ------- Forwarded message follows ------- From: "Steven Clift" <slc@publicus.net> To: Online Advertising Discussion List Subscriber <slc@publicus.net> Date sent: Mon, 01 Jul 2002 22:52:11 -0500 Subject: [online-ads] Political use of online advertising Send reply to: online-ads@o-a.com I run the 2,400+ Democracies Online Newswire <http://www.e-democracy.org/do> e-list. I am putting together a post on online political advertising with eye toward the 2002 U.S. elections. 1. What companies specialize in placing online political/advocacy advertising? 2. Has anyone seen election 2002 related online advertising yet? 3. Targeting. I am going to suggest that with geographic targeting, online advertising might be a useful tool for the following audiences: A. Core supporters - Find them early, get them to opt-in onto your e-newsletter, encourage them to volunteer, limit online fundraising ads within your state this round - focus on message B. Undecideds - Determine their demographics and find sites/site sections that have those voters C. Weak Constituencies - If you are weak with suburban men for example, advertise with specific messages in the online sports section of the local paper to stem leakage. D. National contributors - If you are a U.S. Senate candidate, use national media and political sites to fund raise for the "balance of the Senate" What do you think? 4. E-mail Opt-in - If you look at most campaign sites, e-mail newsletter subscribe forms are know above the top fold of every site. How can advertising in e-mail newsletters or on Hotmail/Yahoo Mail be used to maximize the number of subscribers? 5. Minnesota online advertising - Minnesota is my home state. This is where the first online campaign ad was bought in 1998 and where I expect to see more of this activity with very competitive U.S. Senate and Governor races. Is anyone out there an expert on the online content market/online use of the net by Minnesotans? Please cc: clift@publicus.net Thanks, Steven Clift http://www.publicus.net P.S. There is a good set of banner ad examples from the 2000 election here: http://www.domesticpolicy.com/analysis.html And this RNC e-mail opt-in campaign was notable: http://www.usatoday.com/life/cyber/tech/cti733.htm http://www.rnc.org/media/pdfs/rt1311.pdf ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++ You are currently subscribed to online-ads as: slc@publicus.net To unsubscribe send a blank email to: leave-online-ads-787417P@o- a.com To subscribe or change your current subscription, visit http://www.o- a.com/. Send questions and responses to Online Ads at online-ads@o-a.com. Online Ads is brought to you by Tenagra, http://www.tenagra.com/. To become a sponsor of this list, please visit http://www.o- a.com/sponsor.html or contact our Sponsorship Coordinator at letitia@o-a.com.Sponsorship Coordinator at letitia@o-a.com. ------- End of forwarded message -------