Hi Nicholas I listened to an interesting study at the Theorizing the Web 2012 conference at the U of Maryland this spring. They had a panel on the topic you are looking for, I remember especially one study by Laura Portwood Stacer: Theorizing Social Media Refusal: Conspicuous Non-Consumption and Conscientious Objection. She is a visiting professor at NYU, her Twitter account is @lportwoodstacer, see details on the website: http://www.cyborgology.org/theorizingtheweb/2012/simple_program.html I hope this helps. Stine Stine Eckert PhD Student Merrill Representative Graduate Student Government Philip Merrill College of Journalism | University of Maryland | Knight Hall 2100N College Park, MD 20742 | USA keckert@jmail.umd.edu Stine Eckert PhD Student Merrill Representative Graduate Student Government Philip Merrill College of Journalism | University of Maryland | Knight Hall 2100N College Park, MD 20742 | USA keckert@jmail.umd.edu