The 9th International Workshop on Internationalisation of Products and Systems www.iwips2010.org<http://www.iwips2010.org> (London, England, 7 – 10 July 2010) announces its programme for this year’s conference and invites the professional and academic communities to participate and contribute to discussions on the topics of localization and globalization. The objective of the 2010 theme is to focus on the impact of international design teams on the design, evaluation, and development of products and systems. Confirmed Keynote Presentations from Liam Bannon, PhD Professor at University of Limerick, Senior Researcher at Lero, The Irish Software Engineering Research Centre Investigating Culture(s): Local & Global Perspectives Charles Ess, PhD Guest Professor, Department of Information- and Media Studies, Aarhus University (Aarhus, Denmark – 2009-2012) Designing the Self? Notes on Communication, Technology, and Self/Identity Glyn Meek Information Technology Consultant; and Owner Software on Sailboats Organizational “Make-Up” - The Impact of Blending People, Places, and Technology Kath Straub, PhD Usability.org; formerly Chief Scientist / Executive Director at Human Factors International The Psychology of Persuasion: Principles without Borders The various session formats will enable all delegates to bring their experience and voice their views on the different conference topics. You can still contribute to the programme by - Submitting a poster paper. Deadline 15th of May - Proposing a breakout and/or panel session to the conference chairs before 1st of June. Detailed programme can be found in http://www.iwips2010.org/program_events.html Early Registration finishes on the 15th of May! Advance Registration (thru 15 MAY 2010) £250 / €283 / $413 Late Registration (after 15 MAY 2010 or later) £275 / €311 / $454 Register online: http://www.iwips2010.org/registration.html Sponsorship Opportunities still available from as little as £125! More info here http://www.iwips2010.org/sponsors.html Any further queries please contact the Conference Co-Chair, Jose Abdelnour Nocera at jose.abdelnour-nocera@tvu.ac.uk<mailto:jose.abdelnour-nocera@tvu.ac.uk>