CALL FOR BOOK CHAPTERS: Visual Approaches to Website Analysis The following is a call for book chapters to be included in a book on visual approaches to website analysis, edited by Sally Gill. The website, as a new medium of communication, challenges our traditional methods for analyzing media. Beginning a little over a decade ago as a network linked by hypertexts to aid scientists and scholars with their research, the World Wide Web is rapidly evolving into a highly visual mass medium with commercial, educational, informational and entertainment uses for virtually every segment of society. With an increasing amount of activity now being conducted in the visual environment of the Web, it becomes crucial for everyone to develop an ability to analyze a site from a visual perspective. We are looking for book chapters that explore various approaches to website analysis from the perspective of visual communication, visual rhetoric, visual perception and cognition, signs and symbols, typography, and graphic design. Topics might include how the visuals of a website are used to define the purpose of the site, to attract users to a site and keep them engaged, to persuade, to guide users through a task, to create organizational or product identity, to garner support for a cause, to promote and aid learning, or to reinforce or challenge cultural values. Please send 2 copies of chapter submission by July 1, 2003 to: Sally Gill, Ph.D., 111 W. Pennsylvania Ave. #4R, San Diego, CA 92103-4055; email: sgill@alliant.edu or sally.gill@cox.net