Personally, I find the appropriation of corporate/software titles as verbs to describe certain activities more than a little insidious. It's certainly a sign of marvelous branding, but also limited public creativity. Perhaps people find IT so mysterious that they are compelled to defer to this new generation of engineers turned magicians. However, I also recognize that there is plenty of precedent for product titles morphing into generic nouns i.e. kleenex. To help lead a linguistic reconquista (here I'm influenced by my family that that works for the French govt), I recently formulated a fun acronyn for use in descriptions of certain social networking products. JANC - "just another network connection". I hope will gain adoption as a a device aiding a social critique these online products that increaingly shape our behavior and identity processes. It helps that I appropriated the original phonetics from "jank", a piece of african american slang meaning "unnecessarily redundant, superfluous, or meaningless." It can serve as both a noun and adjective, the latter preferably in combination with colorful expletives such as, 'Dude, that's some janc ass bullshit you've got on your facebook profile." So, use it as a way to refer to networking connections made online that amount bto little more than a device to heighten the appearance of connectivity and popularity - hopefully helping to gain access to even more connections - more janc likely. Anyhow, feel free to use the term as you see fit, capitalized or not, without crediting me or street vernacular. Let's think of it as a people's term - a way to stimulate interest in wresting back ownership of our language from marketing experts. Hey, maybe the kids across the digital divide will feel some affiliation with it. P.S. In the same vein, ever notice how the terms "twerk" and "tweet" (a form of the new verb "to twitter") share the same sort of sensibility? They're both quite new and denote an somewhat undefined set of activities. I enjoy these kinds of thoughts regarding Web 2.0 language trends... -- ALEX GOLDMAN www.alexevasion.com <javascript:void(0)>