Dear AoIR community - I hope you are all doing as OK as possible, If my cross-posting of this announcement has upset you then I apologise sincerely! If not, please read on. I just wanted to let everyone know that my book 'Influencer Creep' is now available for pre order with University of California Press. It will be out at the end of October 2025. Order here: https://www.ucpress.edu/books/influencer-creep/paper Based on ethnographic research with influencers and artists, this book offers a deep dive into three key parts of influencer culture and how they have transformed creative work: optimisation, authenticity and self branding. I analyse how each of these practices have been finessed within influencer culture, and then examine ways that they have transformed art worlds and artistic practice. Influencer creep recognises that influencers are specialists at navigating the technical requirements of platforms, capturing the attention of an audience and growing brand value, and that this work is highly skilled. The book takes influencers seriously as sophisticated architects of some of the very strategies that shape life as lived on social media today. But don't just take my word for it! Professor Thomas Poell, coauthor of Platforms and Cultural Production, says: "Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection with lively examples of how influencer practices and strategies are increasingly used in professional and everyday life." I would love to give some book talks and whatever else might seem appropriate - please get in touch! Best wishes Sophie -- Dr Sophie Bishop www.sophiehelenbishop.com | @sophiehbishop