Influencer Marketing Meta-analysis
HI Everyone, My name is Guy Golan and I am an Associate Professor in the Bob Schieffer College of Communication at Texas Christian University. My colleagues (Jameson Hayes, Jiyoung Lee, and Nathan Walter) and I are currently working on a meta-analysis of social media influencers. We would be grateful for any information that you can give us on unpublished data (conference papers, advised dissertations, in press, etc.). It is important to emphasize that we don't need the actual dataset but only information that will allow us to compute effect sizes (e.g., t-values, sample sizes, means, SDs, p-values, Cohen's d, etc.). In general, we are looking for experimental studies that include a direct comparison between exposure to a social media influencer and a control condition (for e.g., neutral control, celebrity, brand-only). We are interested in all research outcomes, including beliefs, attitudes, knowledge, recall, behavioral intent, and behavior. The studies can be within any domain (e.g., marketing, advertising, public health, politics, science). Information pertaining to any studies (published or unpublished) that fit these criteria would be highly appreciated. Thank you so much for your time and effort, Guy (guy.golan@tcu.edu) -- Guy J. Golan, Ph.D. Associate Professor Department of Strategic Communication Bob Schieffer College of Communication Texas Christian University Twitter: guygolan https://www.researchgate.net/profile/Guy_Golan
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Guy Golan