Yukari and others, Walter Carl at Northeastern University does research and blogs about Word-of-Mouth Marketing, although I don't know if he's ever looked at LJ specifically: http://wom-study.blogspot.com/ Share and enjoy! -Kris At 11:33 AM -0700 10/19/06, air-l-request@listserv.aoir.org wrote:

Message: 10 Date: Thu, 19 Oct 2006 00:23:44 -0500 From: Yukari Seko <yukaseko@yorku.ca> Subject: [Air-l] Affiliate Marketing To: air-l@listserv.aoir.org

Dear AOIRists,

<snip> I was so surprised to know that I was unconsciously incorporated into the affiliate marketing system. In other words, I just found myself making audience commodity for the sale of advertisers. Or maybe I am becoming an opinion reader in blogsphere... Anyways, it made me concern about the advertising structure of blogsphere.

So, if someone knows any useful resources/references about "affiliate marketing + blog," could you let me know?

-- ********** ********** ********** ********** Kris M. Markman, Ph.D. Email: krism@alumni.utexas.net http://home.earthlink.net/~kmmarkman ********** ********** ********** **********