Perceived Interactivity
Greetings everyone, My name is Julie Marks, and I am a Ph.D. candidate at the University of North Carolina's School of Public Health. Broadly, my dissertation research is a comparison of Web and print media for health promotion among teens. I am particularly interested in how information processing and persuasion may differ based on perceptions of interactivity of the communication medium. To that end, I am working on developing a reliable and valid scale of Perceived Interactivity that can be used across different media. To date, I have only found measures of interactivity developed for "new media" (i.e. Web or interactive CD ROM). Are any of you familiar with the Interactivity literature, or have you seen a scale which assesses Interactivity of more traditional media, such as print?(Yes, print can be interactive too). Best Regards, Julie T. Marks Ph.D. Candidate Department of Nutrition The University of North Carolina at Chapel Hill School of Public Health
Jmarks930@aol.com wrote:
Greetings everyone,
My name is Julie Marks, and I am a Ph.D. candidate at the University of North Carolina's School of Public Health. Broadly, my dissertation research is a comparison of Web and print media for health promotion among teens. I am particularly interested in how information processing and persuasion may differ based on perceptions of interactivity of the communication medium.
To that end, I am working on developing a reliable and valid scale of Perceived Interactivity that can be used across different media. To date, I have only found measures of interactivity developed for "new media" (i.e. Web or interactive CD ROM). Are any of you familiar with the Interactivity literature, or have you seen a scale which assesses Interactivity of more traditional media, such as print?(Yes, print can be interactive too).
Why not also look at actual interactivity, perhaps reality is just as important as the perception of it? I suggest that you look at the Rafaeli papers on JCMC as a starting point. Regards Quentin
To continue in the vein of self-promotion (a wink and smile to Sally), Kirsten Foot and I recently published in JCMC [http://www.ascusc.org/jcmc/vol8/issue1/stromerandfoot.html] an article on citizens' perceptions of interactivity on political candidate websites. It's not a scale but it might give you some ideas. And, I will say that Sally's work in this area is excellent. Best wishes, ~Jenny Assistant Professor Department of Communication, SS 340 University at Albany, SUNY 1400 Washington Avenue Albany, NY 12222 jstromer@albany.edu
-----Original Message----- From: air-l-admin@aoir.org [mailto:air-l-admin@aoir.org] On Behalf Of Jmarks930@aol.com Sent: Thursday, November 07, 2002 5:22 PM To: air-l@aoir.org Subject: [Air-l] Perceived Interactivity
Greetings everyone,
My name is Julie Marks, and I am a Ph.D. candidate at the University of North Carolina's School of Public Health. Broadly, my dissertation research is a comparison of Web and print media for health promotion among teens. I am particularly interested in how information processing and persuasion may differ based on perceptions of interactivity of the communication medium.
To that end, I am working on developing a reliable and valid scale of Perceived Interactivity that can be used across different media. To date, I have only found measures of interactivity developed for "new media" (i.e. Web or interactive CD ROM). Are any of you familiar with the Interactivity literature, or have you seen a scale which assesses Interactivity of more traditional media, such as print?(Yes, print can be interactive too).
Best Regards,
Julie T. Marks Ph.D. Candidate Department of Nutrition The University of North Carolina at Chapel Hill School of Public Health
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participants (3)
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Jennifer Stromer-Galley -
Jmarks930＠aol.com -
Quentin (Gad) Jones