Hi Daniel,   I have been teaching a course in the textual analysis of Internet and related technologies that addresses some of your research questions. We mainly build our analysis from humanities forms of close reading rather than web design or HCI texts. I have also been building arguments based on the reoccurring aspects of Internet sites in my previous and developing research and have an article on the use of textual analysis in Internet settings on my “to do” list. I have an outline of some Internet analysis methods that I could send to the listerv if there is any interest. Some of the following might be of use to you because they outline key textual and visual features of the web (and other aspects of the Internet and new media):   Hayles, N. Katherine. How We Think: Digital Media and Contemporary Technogenesis. Chicago: University of Chicago Press, 2012.   Menon, Elizabeth K. “Virtual Realities, Technoaesthetics and Metafictions of Digital Culture,” In The State of the Real: Aesthetics in the Digital Age, ed. Damian Sutton, Susan Brind, and Ray McKenzie. London: I.B. Tauris, 2007: 151-161.   Wakeford, Nina. “Developing Methodological Frameworks for Studying the World Wide Web,” In Web Studies, 2nd. ed., ed. David Gauntlett and Ross Horsley. London: Arnold, 2004: 34-50.   Landow, George P. Hypertext 3.0: Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins University Press, 2006.   I think this key chapter on textual analysis might also be highly useful: Johnson, Barbara. “Teaching Deconstructively,” Writing and Reading Differently, ed. G.Douglas Atkins and M. L. Johnson (Lawrence: University of Kansas Press, 1986), 140-48.   Thanks, Michele Professor Michele White Department of Communication 219 Newcomb Hall Tulane University New Orleans, LA 70118 Author of: Producing Women in Internet Sites: Traditional Femininity, Queer Engagements, and Creative Practices (Routledge, 2015). Buy It Now: Lessons from eBay (Duke University Press, 2012) The Body and the Screen: Theories of Internet Spectatorship (MIT Press, 2006)