*This might be of interest to some of you* *About the book: Data Ethics - The New Competitive Advantage by Gry Hasselbalch and Pernille Tranberg:* Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. The book combines broad trend analyses with more than 50 cases of companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act, they describe alternative business models, advances in technology and new regulations, all of which combine to foster a growing market for data-ethical products and services. *Get the Book Directly From the Authors <http://dataethics.eu/en/buydirectly/>(pdf, e-pub or print)* *or on Amazon **& iBooks* *More about the book: www.dataethics.eu/book <http://www.dataethics.eu/book>* -- Francesco Lapenta PhD https://beingdigital.org/whois-2/ <http://www.beingdigital.org/whois-2/> latest books The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.