Animated videos on click farms in Brazil
Next Monday, [1]DigiLabour Lab will launch two animated videos about click farms on its [2]YouTube channel. In two episodes, it tells the story of Joana, who lost her job and starts working for these platforms with the function of clicking and commenting on profiles of influencers, celebrities and politicians. Along her journey, she faces deactivations, fake accounts, coaches selling mentorships, and parallel markets of fake accounts and bots. Available in [3]English and [4]Portuguese, "In the Click Farms" is a result of the research [5]"Click Farm Platforms in Brazil and Colombia: work conditions and worker organizing", funded by the University of Witwatersrand, South Africa. The investigation, coordinated by Rafael Grohmann, showed how this work activity is the deep web of platform labor in Brazil, renewing and updating t he historic informality in the country. The research alerts to the relationship between work for click farm platforms and the disinformation industry. "Workers receive US$0,0013 per task and, through fake accounts, feed likes and comments on Instagram and TikTok", says principal investigator Rafael Grohmann. According to him, platforms are Brazilian and their customers, in general, are influencers - including in the health area - and small commercial establishments. Workers discover the platforms through Youtube channels promising extra income and, little by little, they know WhatsApp groups with names like "growing on platforms" and "TikTok Instagram sales". In these groups, there is a parallel market for fake accounts, bots, and photo packs, where each worker is a potential reseller. DigiLabour also published an [6]infographic explaining this process. The animated video "In the click farms" contributes to the popularization and dissemination of science by explaining the main results of the research in easy and accessible language. What: Launch of animated videos "In the click farms" (in Portuguese and English). When: April 18, 9AM EST Where: [7]DigiLabour's Youtube channel - [8]https://www.youtube.com/watch?v=3k_0fBQN2xU References 1. https://digilabour.com.br/ 2. https://www.youtube.com/watch?v=3k_0fBQN2xU 3. https://www.youtube.com/watch?v=3k_0fBQN2xU 4. https://www.youtube.com/watch?v=y2sYvvSOo3A 5. https://digilabour.com.br/projetos/ 6. https://digilabour.com.br/2021/07/02/click-farm-platforms-how-they-work/ 7. https://www.youtube.com/watch?v=3k_0fBQN2xU 8. https://www.youtube.com/watch?v=3k_0fBQN2xU
participants (1)
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Rafael Grohmann