Research on Content Creators?
Hi All, There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on? Thanks, Yosem
Hi Yosem, Do the studies to which you are alluding say what they mean by "content"? That may help answer the question. Regards, Dan ------------------------------------ Dan Perkel PhD Candidate School of Information, Berkeley Center for New Media UC Berkeley http://people.ischool.berkeley.edu/~dperkel On Wed, Aug 10, 2011 at 3:57 PM, Yosem Companys <companys@stanford.edu>wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Varies... In some cases, it's about sending emails to mailing lists, so only a subsection do that. But then there are those who post versus view photos on Twitter, or those who post versus view videos on YouTube. In these studies, however, they tend to focus on the comparison between content producers/consumers but don't describe who these content producers are. On Wed, Aug 10, 2011 at 4:01 PM, Dan Perkel <dperkel@ischool.berkeley.edu>wrote:
Hi Yosem,
Do the studies to which you are alluding say what they mean by "content"? That may help answer the question.
Regards,
Dan
------------------------------------ Dan Perkel PhD Candidate School of Information, Berkeley Center for New Media UC Berkeley http://people.ischool.berkeley.edu/~dperkel
On Wed, Aug 10, 2011 at 3:57 PM, Yosem Companys <companys@stanford.edu>wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
By trying to better understand "who these content producers are," does this mean you are looking for qualitative studies or surveys of people who post (anything) to Facebook, Twitter, Flickr, YouTube, etc.? Regards, Dan On Wed, Aug 10, 2011 at 4:04 PM, Yosem Companys <companys@stanford.edu>wrote:
Varies... In some cases, it's about sending emails to mailing lists, so only a subsection do that. But then there are those who post versus view photos on Twitter, or those who post versus view videos on YouTube. In these studies, however, they tend to focus on the comparison between content producers/consumers but don't describe who these content producers are.
On Wed, Aug 10, 2011 at 4:01 PM, Dan Perkel <dperkel@ischool.berkeley.edu>wrote:
Hi Yosem,
Do the studies to which you are alluding say what they mean by "content"? That may help answer the question.
Regards,
Dan
------------------------------------ Dan Perkel PhD Candidate School of Information, Berkeley Center for New Media UC Berkeley http://people.ischool.berkeley.edu/~dperkel
On Wed, Aug 10, 2011 at 3:57 PM, Yosem Companys <companys@stanford.edu>wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Either... Just doing a literature review at this time, so trying to find any research that's out there on this topic... Thanks, Yosem On Wed, Aug 10, 2011 at 4:34 PM, Dan Perkel <dperkel@ischool.berkeley.edu>wrote:
By trying to better understand "who these content producers are," does this mean you are looking for qualitative studies or surveys of people who post (anything) to Facebook, Twitter, Flickr, YouTube, etc.?
Regards,
Dan
On Wed, Aug 10, 2011 at 4:04 PM, Yosem Companys <companys@stanford.edu>wrote:
Varies... In some cases, it's about sending emails to mailing lists, so only a subsection do that. But then there are those who post versus view photos on Twitter, or those who post versus view videos on YouTube. In these studies, however, they tend to focus on the comparison between content producers/consumers but don't describe who these content producers are.
On Wed, Aug 10, 2011 at 4:01 PM, Dan Perkel <dperkel@ischool.berkeley.edu
wrote:
Hi Yosem,
Do the studies to which you are alluding say what they mean by "content"? That may help answer the question.
Regards,
Dan
------------------------------------ Dan Perkel PhD Candidate School of Information, Berkeley Center for New Media UC Berkeley http://people.ischool.berkeley.edu/~dperkel
On Wed, Aug 10, 2011 at 3:57 PM, Yosem Companys <companys@stanford.edu>wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Yosem - This is a bit of a long shot, but in 2007 Sandra Harrison was working on this topic - Harrison, S., Ed. (2007). 'Transgressions, miscommunication and flames: problematic incidents in email discussions' in Mia Consalvo & Caroline Haythornthwaite, (Eds.) AoIR Internet Annual Volume 4, New York: Peter Lang, pp 105-117. As I recall, her research pointed to a similar statistic, that 5% of the people produced 95% of the flaming. Her paper might have citations to similar percentages in other contexts. Someone at AoIR presented on this topic regarding email contributors, I cannot recall when or where I heard them, hopefully they will come forward! Cheers, Denise Dr Denise N. Rall, Research Assistant, School of Health & Human Sciences Exhibitor, Art in Chemistry, NeXT Gallery, Magellan St., Lismore, Opening Thursday 18 August 18 5-7 PM, On display 8-26 August, 2011 Lismore NSW AUSTRALIA Mobile +(61)(0)438 233344 Fax +(61)(0)2 6624 5380 http://www.scu.edu.au/schools/esm/staff/pages/drall/
Thanks. Yes, it's true, but the problem is the papers rarely discuss who these people are. So we don't have a sense of whether they're mostly female/male, younger/older, artsy/techie, etc., and whether it varies by type of content shared. I'm interested in this topic of content production and would like to outline who these people are as part of my literature review. On Wed, Aug 10, 2011 at 4:46 PM, Denise N. Rall <denrall@yahoo.com> wrote:
Yosem -
This is a bit of a long shot, but in 2007 Sandra Harrison was working on this topic -
Harrison, S., Ed. (2007). 'Transgressions, miscommunication and flames: problematic incidents in email discussions' in Mia Consalvo & Caroline Haythornthwaite, (Eds.) AoIR Internet Annual Volume 4, New York: Peter Lang, pp 105-117.
As I recall, her research pointed to a similar statistic, that 5% of the people produced 95% of the flaming. Her paper might have citations to similar percentages in other contexts.
Someone at AoIR presented on this topic regarding email contributors, I cannot recall when or where I heard them, hopefully they will come forward!
Cheers, Denise
Dr Denise N. Rall, Research Assistant, School of Health & Human Sciences Exhibitor, Art in Chemistry, NeXT Gallery, Magellan St., Lismore, Opening Thursday 18 August 18 5-7 PM, On display 8-26 August, 2011 Lismore NSW AUSTRALIA Mobile +(61)(0)438 233344 Fax +(61)(0)2 6624 5380 http://www.scu.edu.au/schools/esm/staff/pages/drall/
I don't know if this will help, but... Back when I used to manage the CMS for the broadcasting company I worked for, we could isolate users based on the number of posts (more than X), or the time of post (ie within the last week, month, etc) and draw demographic information from it. Then we could compile a "fact sheet" that said something like, "Our most active users interact with our website on average X times per week, are Male, 25-54, make over $100,000 household income, etc. etc." So, if you're looking for that kind of information, I'd recommend talking to sales people of the platforms about which you're interested. They sell those audiences so they have to be able to talk about them. If I were looking for that kind of information, that's where I'd start. And actually, some companies have one person who manages all those data and uses them to make sell sheets (like, for instance, me). However, a lot of websites have media kits that openly share that kind of information. For example, http://www.journalinteractive.com/markets/milwaukee/jsonline/jsaudience/ Getting the information filtered by website activity would just be an additional step. I wouldn't be surprised if Facebook and YouTube have those data published somewhere. That's what makes them "sexy" to advertisers. And the term, in advertising, is audience engagement or user engagement. So you'd be looking for demographics based on engagement. One other thought, in radio, the term for the most engaged listeners is "P1." It refers back to Arbitron, but the radio people I worked for were always more interested in finding an equivalent "P1" internet user. So, for example, I don't recall the newspaper or TV people wondering about their most active users. And come to think of it, that additional filter was something on a CMS written specifically for radio websites. Maybe it's just a radio thing. But, either way, the sales people are the most likely to have the information you want, in my opinion, especially if you're talking about users of radio, TV, or newspaper websites. Don't know if that will help, but that's what I can tell you about it. Good luck! Stacy ----- Original Message ----- From: "Yosem Companys" <companys@stanford.edu> To: "Denise N. Rall" <denrall@yahoo.com> Cc: air-l@listserv.aoir.org Sent: Wednesday, August 10, 2011 7:05:12 PM Subject: Re: [Air-L] Research on Content Creators? Thanks. Yes, it's true, but the problem is the papers rarely discuss who these people are. So we don't have a sense of whether they're mostly female/male, younger/older, artsy/techie, etc., and whether it varies by type of content shared. I'm interested in this topic of content production and would like to outline who these people are as part of my literature review. On Wed, Aug 10, 2011 at 4:46 PM, Denise N. Rall <denrall@yahoo.com> wrote:
Yosem -
This is a bit of a long shot, but in 2007 Sandra Harrison was working on this topic -
Harrison, S., Ed. (2007). 'Transgressions, miscommunication and flames: problematic incidents in email discussions' in Mia Consalvo & Caroline Haythornthwaite, (Eds.) AoIR Internet Annual Volume 4, New York: Peter Lang, pp 105-117.
As I recall, her research pointed to a similar statistic, that 5% of the people produced 95% of the flaming. Her paper might have citations to similar percentages in other contexts.
Someone at AoIR presented on this topic regarding email contributors, I cannot recall when or where I heard them, hopefully they will come forward!
Cheers, Denise
Dr Denise N. Rall, Research Assistant, School of Health & Human Sciences Exhibitor, Art in Chemistry, NeXT Gallery, Magellan St., Lismore, Opening Thursday 18 August 18 5-7 PM, On display 8-26 August, 2011 Lismore NSW AUSTRALIA Mobile +(61)(0)438 233344 Fax +(61)(0)2 6624 5380 http://www.scu.edu.au/schools/esm/staff/pages/drall/
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/
Hi Yosem, I am writing about this for my thesis atm. I am writing about SL but have been researching User C reated Content in general. So here is a list of things to get you started. Ondrejka's one is excellent. Au, W. (2010). 50 Second Life Avatars Grossed US$100,000+ Each From the Second Life Economy in 2009! New World Notes. Retrieved February 1, 2011, from http://nwn.blogs.com/nwn/2010/01/the-big-sl-50.html Bakshy, E., Karrer, B. & Adamic, A. (2009). Social Influence and the Diffusion of User-Created Content. In Proceedings of the tenth ACM conference on Electronic commerce (pp. 325-334). Stanford, CA. Bartle, R. (2004). Designing Virtual Worlds. Berkley, CA: New Riders Publishers. Bell, M., Castronova, E., and Wagner, G. (2009). Surveying the Virtual World: A Large Scale Survey in Second Life Using the Virtual Data Collection Interface (VDCI). Retrieved February 1, 2011, from http://ssrn.com/abstract=1418562 Boellstorff, T. (2008). Coming of Age in Second Life. Princeton, NJ: Princeton University Press. Bourke, P. (2009). Evaluating Second Life for the Collaborative Exploration of 3D Fractals. In Computers & Graphics, Vol 33/1. pp. 113-117 doi:10.1016/j.cag.2008.08.004 Castronova, E. (2007). Exodus to the Virtual World: How Online Fun is Changing Reality. New York, NY: Palgrave Macmillan. Cox, R. & Crowther, P. (2008). A Review of Linden Scripting Language and its Role in Second Life. Paper presented at ICCMSN, Dunedin, New Zealand. Dastar Corporation vs. Twentieth Century Fox Film Corporation 539 U.S. 23, 35 (2003). Doctorow, C. (n.d.). Makers: Download for Free. Retrieved February 1, 2011, from http://craphound.com/makers/download/ Dornan, A. (2008). The Five Open Source Business Models. InformationWeek. Retrieved February 1, 2011, from http://www.informationweek.com/blog/main/archives/2008/01/the_five_open_s.ht... Fiesler, C. (2007). Everything I Need to Know I Learned from Fandom: How Existing Social Norms Can Help Shape the Next Generation of User-Generated Content. In Vanderbilt Journal of Entertainment and Technology Law (pp. 729-762). Finer, J. (2004). Download Revolution. The Guardian. Retrieved February 1, 2011, from http://guardian.co.uk/comment/story/0,,1260735,00.html Meadows, M. (2008). I, Avatar: The Culture and Consequences of Having a Second Life. Berkeley, CA: New Riders. Ondrejka, C. (2004). Escaping the Gilded Cage: User Created Content and Building the Metaverse. In New York Law School Law Review - 49 2004/05. Pfahl, M. (2001). Giving Away Music to Make Money: Independent Musicians on the Internet. First Monday, vol 6. no. 8. 4 July 2005. Retrieved February 1, 2011, from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1454/... http://catb.org/~esr/writings/magic-cauldron/magic-cauldron.html Regards, Morgan Leigh PhD Candidate School of Sociology and Social Work University of Tasmania On 11/08/2011 8:57 AM, Yosem Companys wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
--
Hi, just want to add this to the discussion: Drotner, K., & Schrøder, K. C. (eds.). (2010). Digital Content Creation: Perceptions, Practices and Perspectives. New Literacies and Digital Epistemologies. (Vol. 46). Lang, Peter New York. Wolf, K. D., & Rummler, K. (2011). Mobile Learning with Videos in Online Communities: The example of draufhaber.tv. (B. Bachmair, N. Pachler, & J. Cook, eds.)MedienPädagogik - www.medienpaed.com - Zeitschrift für Theorie und Praxis der Medienbildung, 19(Mobile Learning in Widening Contexts: Concepts and Cases). Retrieved from http://vg08.met.vgwort.de/na/5909de02f87a47e0b1f76145e005b091?l=http://www.m... An the following CfP: Media, Knowledge & Education: Cultures and Ethics of Sharing Call for papers by the Media Forum Innsbruck for an international conference at the University of Innsbruck (November 18-19, 2011) http://media.brainity.com/uibk2/mwb2011/images/down/cfp_mwb2011_v1.1_2011-03... All the best Klaus Rummler Am 11.08.2011 07:48, schrieb Morgan Leigh:
Hi Yosem, I am writing about this for my thesis atm. I am writing about SL but have been researching User C reated Content in general. So here is a list of things to get you started. Ondrejka's one is excellent.
Au, W. (2010). 50 Second Life Avatars Grossed US$100,000+ Each From the Second Life Economy in 2009! New World Notes. Retrieved February 1, 2011, from http://nwn.blogs.com/nwn/2010/01/the-big-sl-50.html
Bakshy, E., Karrer, B.& Adamic, A. (2009). Social Influence and the Diffusion of User-Created Content. In Proceedings of the tenth ACM conference on Electronic commerce (pp. 325-334). Stanford, CA.
Bartle, R. (2004). Designing Virtual Worlds. Berkley, CA: New Riders Publishers.
Bell, M., Castronova, E., and Wagner, G. (2009). Surveying the Virtual World: A Large Scale Survey in Second Life Using the Virtual Data Collection Interface (VDCI). Retrieved February 1, 2011, from http://ssrn.com/abstract=1418562
Boellstorff, T. (2008). Coming of Age in Second Life. Princeton, NJ: Princeton University Press.
Bourke, P. (2009). Evaluating Second Life for the Collaborative Exploration of 3D Fractals. In Computers& Graphics, Vol 33/1. pp. 113-117 doi:10.1016/j.cag.2008.08.004
Castronova, E. (2007). Exodus to the Virtual World: How Online Fun is Changing Reality. New York, NY: Palgrave Macmillan.
Cox, R.& Crowther, P. (2008). A Review of Linden Scripting Language and its Role in Second Life. Paper presented at ICCMSN, Dunedin, New Zealand.
Dastar Corporation vs. Twentieth Century Fox Film Corporation 539 U.S. 23, 35 (2003).
Doctorow, C. (n.d.). Makers: Download for Free. Retrieved February 1, 2011, from http://craphound.com/makers/download/
Dornan, A. (2008). The Five Open Source Business Models. InformationWeek. Retrieved February 1, 2011, from http://www.informationweek.com/blog/main/archives/2008/01/the_five_open_s.ht...
Fiesler, C. (2007). Everything I Need to Know I Learned from Fandom: How Existing Social Norms Can Help Shape the Next Generation of User-Generated Content. In Vanderbilt Journal of Entertainment and Technology Law (pp. 729-762).
Finer, J. (2004). Download Revolution. The Guardian. Retrieved February 1, 2011, from http://guardian.co.uk/comment/story/0,,1260735,00.html
Meadows, M. (2008). I, Avatar: The Culture and Consequences of Having a Second Life. Berkeley, CA: New Riders.
Ondrejka, C. (2004). Escaping the Gilded Cage: User Created Content and Building the Metaverse. In New York Law School Law Review - 49 2004/05.
Pfahl, M. (2001). Giving Away Music to Make Money: Independent Musicians on the Internet. First Monday, vol 6. no. 8. 4 July 2005. Retrieved February 1, 2011, from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1454/...
http://catb.org/~esr/writings/magic-cauldron/magic-cauldron.html
Regards,
Morgan Leigh PhD Candidate School of Sociology and Social Work University of Tasmania
On 11/08/2011 8:57 AM, Yosem Companys wrote:
Hi All,
There's a lot of research that shows that only 1-10% of people in online communities and social networks create content. Is there any research that shows who these people are, what do they make, and so on?
Thanks,
Yosem _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
participants (6)
-
Dan Perkel -
Denise N. Rall -
Klaus Rummler -
Morgan Leigh -
Stacy Blasiola -
Yosem Companys