Dear Colleagues, We are excited to announce the Minitrack on "Biometrics in Product and Service Design", which is part of the "Decision Analytics and Service Science" track at the HICSS-57 conference. This minitrack aims to present and discuss the latest research related to biometric and behavioral data analytics in product and service design. Over the last five years, there has been a rapid development in analytical methods and data gathering strategies, promising significant advances in the field. We welcome research using various measurement methods, including classical biometric data and behavioral data. The minitrack is open to academic and applied/business analytics, focusing on the methodology of data gathering and integration. We also focus on analytical approaches leading to the improvement of products, services, and processes, and the conceptualization of research questions, which are usually innovative and exploratory. A list of topics for the minitrack includes mobile applications design, digital games, digital service design, enterprise software design, advertising and content marketing reception, user interface design, and more. To submit your paper for the minitrack, please visit the main conference page and follow the author instructions available at: https://hicss.hawaii.edu/authors/ <https://mailing.lbm.uw.edu.pl/link/bcd600bc-98cc-4b83-8f00-0ee5b9979e75/b58ebdd0-4235-45ca-b63a-fc7dfba2d7ba/921a6b56-864a-4ddc-83ad-fedde957c303>. The minitrack page is here: https://hicss.hawaii.edu/tracks-57/decision-analytics-and-service-science/?f... The submission deadline is June 15, 2023, and notifications of acceptance/rejection will be sent out by August 17, 2023. The deadline for submission of the final manuscript for publication is September 22, 2023, and the deadline for at least one author to register for HICSS-57 is October 1, 2023. We have an excellent team of minitrack co-chairs, including Tomasz Gackowski from the University of Warsaw, Karolina Brylska from the University of Warsaw, Caja Thimm from the University of Bonn, and Piotr Siuda from Kazimierz Wielki University in Bydgoszcz. We look forward to receiving your submissions and meeting you at HICSS-57. Best regards, Minitrack chairs -- *Piotr Siuda* (PhD, Professor of Media Studies) piotrsiuda.com Institute of Social Communication and Media Kazimierz Wielki University in Bydgoszcz, Poland *Recent papers:* *--** Darknet imaginaries in Internet memes: the discursive malleability of the cultural status of digital technologies*, *Journal of Computer-Mediated Communication*, https://doi.org/10.1093/jcmc/zmac023 -- *Toward Successful Esports Team: How Does National Diversity Affect Multiplayer Online Battle Arena Video Games*. *Proceedings of the 56th Hawaii International Conference on System Sciences*. *-- **Microtransaction politics in FIFA Ultimate Team: game fans, Twitch streamers, and Electronic Art*, in*: **EA Sports FIFA: Feeling the Game, Bloomsbury Academic Press*. https://www.bloomsbury.com/uk/ea-sports-fifa-9781501375347