Alison Hearn is best at this, but so unlikely to self-brand that not enough people know her excellent work. Here are some classics: Hearn, A. (2008) ‘“Meat, mask, burden”: probing the contours of the branded “self”’, *Journal of Consumer Culture,* 8(2): 197-217. Hearn, A. (2010) ‘Structuring feeling: Web 2.0, online ranking and rating, and the digital “reputation” economy’, *Ephemera: theory & politics in organisation, *10(3/4). Available at: http://www.ephemeraweb.org/. Helen On 4 January 2017 at 23:39, Joshua Braun <jabraun@journ.umass.edu> wrote:

Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:

http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love

Cheers, Josh

On 2017-01-04 17:14, Julie Grinberg wrote:

...

Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

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-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst

@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you

"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

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-- Professor Helen Kennedy, Chair in Digital Society Department of Sociological Studies / Faculty of Social Sciences Elmfield, Northumberland Road Sheffield S10 2TU T: 0114 2226488 E: h.kennedy@sheffield.ac.uk LATEST BOOK: *Post, Mine, Repeat: social media data mining becomes ordinary* (Palgrave Macmillan)