Dear colleagues, You are cordially invited to attend the Global Webinar: *Diving Deep with Hallyu Tracker: Data-Driven Insights into the Korean Wave. <https://lasallesg.zoom.us/webinar/register/WN_HULw6xyFQQKCHFiSLHfyoQ#/registration>* *Date & Time: *February 28, 2025, 6:00-7:00 PM SGT *Zoom Webinar: *registration link <https://lasallesg.zoom.us/webinar/register/WN_HULw6xyFQQKCHFiSLHfyoQ#/registration> *Host: <https://www.ifa.de/en/research/icrra/>*International Cultural Relations Research Alliance (ICRRA) <https://www.ifa.de/en/research/icrra/> *Facilitator: *James Perkins, Head of Research Excellence, British Council <https://www.britishcouncil.sg/> *Speaker:* Dr Natalia Grincheva <https://grincheva.com/> *Synopsis: *This webinar will share results of the project *Mapping the Global Impacts of Hallyu, the Korean Wave <https://datatopower.net/hallyu>*by introducing its creative digital practice output, the Hallyu Tracker app <https://youtu.be/WeBz1VHczG4>. It is a data-driven mapping visualization tool designed to illuminate the intricate global network of Korean Wave (Hallyu) influence. By leveraging the power of data visualization, Hallyu Tracker offers a dynamic and interactive exploration of the rise and impact of Korean cultural products and services across diverse regions and continents. The webinar will demo the interface and functionality of Hallyu Tracker <https://vsg.datatopower.net/?VyLsuw4q0S>to discuss how it could be used as a research tool for scholars, policymakers, and industry professionals to gain a deeper understanding of Hallyu's global influence and inform future research and strategic initiatives. *Read teaser articles and watch video demos:* - Pursuit: Have you been taken by the Korean Wave yet? <https://pursuit.unimelb.edu.au/articles/have-you-been-taken-by-the-korean-wave-yet?in_c=articlelistingblock> - The Academic: The Korean wave: A global phenomenon demystified <https://theacademic.com/the-korean-wave-a-global-phenomenon-demystified/> *Play with Hallyu Tracker *here <https://vsg.datatopower.net/?VyLsuw4q0S>. *Don't forget to register* here <https://lasallesg.zoom.us/webinar/register/WN_HULw6xyFQQKCHFiSLHfyoQ#/registration> . Looking forward to seeing many of you at the webinar! With kind regards, Natalia Programme Leader <https://www.lasalle.edu.sg/about/academics/dr-natalia-grincheva>, BA(Hons) Arts Management University of the Arts Singapore & Senior Research Fellow (Hon) <https://findanexpert.unimelb.edu.au/profile/784300-natalia-grincheva>, Digital Studio The University of Melbourne *Academic Profile: https://grincheva.com/ <https://grincheva.com/> *