I published a business case and lesson plan on Squatty Potty's highly successful viral video campaign (video: https://www.youtube.com/watch?v=YbYWhdLO43Q) that features Squatty Potty's actual data, including: * Social Media Targeting, Results (likes, shares, purchases--direct & via Amazon) * Paid Ads Linked to Views and Sales (direct & via Amazon) of Squatty Potties If you are teaching digital marketing/communications, social media, or analytics-related classes, this may be a good tool for you. Free educator copies of cases and data (registration required) are available at the following sites: Ivey Publishing (Cheaper) https://www.iveycases.com/ProductView.aspx?id=90742 Harvard Publishing https://hbsp.harvard.edu/product/W18005-PDF-ENG?Ntt=squatty+potty&itemFindin... If you have any questions, please do not hesitate to contact me. Cheers, John B. Dinsmore, Ph.D. Associate Professor, Marketing Raj Soin College of Business *Wright State University* 271 Rike Hall 3640 Colonel Glenn Highway Dayton, Ohio 45435 john.dinsmore@wright.edu www.johndinsmore.com (804) 237-9574 (mobile)