John Postill has some relevant work, e.g. (with Pink) 'Social Media Ethnography: The Digital Researcher in a Messy Web' - http://journals.sagepub.com/doi/abs/10.1177/1329878X1214500114 They talk of 'hashtag sociality' --- *DR JULIAN HOPKINS* Lecturer in Communication School of Arts & Social Sciences Building 2, Level 6, Room 16 (2-6-16) Monash University Malaysia Jalan Lagoon Selatan 47500 Bandar Sunway Selangor Darul Ehsan Malaysia T: +60 3 5514 4920 E: julian.hopkins@monash.edu W: sass.monash.edu.my <http://www.sass.monash.edu.my/> *Your reaction is more important than who is right.*