Dear Internet Researcher, A colleague and I are working on a research project that explores interactivity at a tourism-related Web site. The project has been in progress for some time, and we regret the unfortunate reality that the particular region we are studying is one that is currently experiencing tragedy. Nevertheless, the underlying principles that we are exploring remain important and we would like to ask you to participate in the study. Participation is simple and quick and it might even give you some ideas for your future research, Thank you in advance for your assistance with this research project. ***** Your help is needed in a Web-based study. It requires about 15-25 minutes of your time and you can do it from anyplace that you have a connection to the Web. All you need to do is look at a Web site and then answer a survey questionnaire that provides feedback on that site and your opinions of it. You must be age 18 or older to participate in this study. The Web site that you will be reviewing is for test purposes only. It is not a "real" site and is not supported or endorsed in any way by any organizations whose products and/or services are mentioned. All data will be analyzed in the aggregate. You will not be identified in any way in reports of this study. By completing the study, you provide your informed consent to participate. If at any time, you wish to quit the project, you can simply close the Web site or survey. If you have questions at any time about the study or the procedures, you may contact the researcher, Sally J. McMillan, at 476 Communications Building, Knoxville, TN 37996, 865-974-5097, or sjmcmill@utk.edu. If you have questions about your rights as a participant, contact Research Compliance Services at (865) 974-3466. Review the site for about 15 minutes or until you think that you have a good feel for the site. Then, click on the survey button that is in the top left portion of the screen. Please go to the site now. Click on this hyperlink: http://www.wwwresearch.net. If this does not open a page for Louisiana Cooking, cut and paste the Web address into your Web browser. Thank you very much for your help with this research project. Sally J. McMillan, Ph.D. Associate Professor and Interim Associate Dean of Academics College of Communication and Information University of Tennessee sjmcmill@utk.edu
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sjmcmill