------------------------------------------------------------------------------------------------------------------------------------------------ CALL to PARTICIPATE in the EuroITV 2010 Grand Challenge Competition EuroITV 2010 conference in Tampere, Finland June 9-11.2010 * www.euroitv2010.org * Submission website: http://webhotel2.tut.fi/emmi/euroitv2010/node/54 * EUR 3.000 Price Sum * Submission deadline: 18.4.2010 ------------------------------------------------------------------------------------------------------------------------------------------------ Pressing play and watching as moving images unfold on a screen or display is ultimately – in the eyes of the audience – a desire to enjoy an experience. We might want to watch a movie to be entertained or the news to stay informed on current events. Watching an episode of a favourite TV-series might help us decompress after a long day of hard work. Interacting with the content adds to that experience. For example, playing online games in relation to a television documentary might enhance learning in a fun way, checking out the video clip a friend recommended via the mobile phone is a shared experience adding to the feeling of relatedness, and creating mashups and uploading them online is a cool and challenging way to present one’s competence and creativity. EuroITV 2010 Grand Challenge Competition wants to premiere creators, developers and designers of interactive video content, applications and services that enhance the television and video viewing experience for consumers worldwide. Does your product, content, or service add to the positive experience the television audience is looking for? Are you about to rock the world of interactive video consumption and storytelling? Tell us all about it! The entries of the competition are expected to take a stand on the following questions, for example: - How might new technologies improve the enjoyment of watching television in the eyes of the audience? - What are the opportunities for innovative, creative storytelling offered by the multitude of platforms available today? An international jury of interactive media experts will honour and award the best entry with a total prize sum of 3.000 € as well as additional prices for excellence in enhancing the viewing experience. The EuroITV 2010 Competition Grand Challenge award may be given to one entry, divided between several entries or not awarded at all, if the award criteria set by the jury are not fulfilled. Jury Board: o Susanne Sperring, MediaCity, FINLAND o Robert Strezbowski, Beuth Hochschlue fuer Technik Berlin, GERMANY o Milena Szafir, Manifesto21.TV BRAZIL Jury Members: Simon Staffans, MediaCity, Åbo Akademi University, FINLAND William Cooper, Chief Executive of the news letter informitv.com, UK Nicky Smyth, BBC Future Media & Technology, UK Sebastian Moeritz, President of the MPEG Industry Forum, USA/UK Simon Staffans, who’s a TV format designer, MPEG Industry Forum, FINLAND Stefan Englet, Segment Manager for Consumer Electronics, Intel, GERMANY Carlos Zibel Costa, Professor, University of Sao Paolo, BRAZIL Esther Imperio Hamburger, Course Coordinator, BRAZIL All interactive video content, applications and services, which have been finalized or reached the stages of working demo or pilot, during the year of 2009 and 2010, are eligible to take part in the competition. Music to your ears? This is how to participate! Check out the website www.euroitv2010.org for submission. Submission deadline is April 18th..... In case of questions, please contact: competition@euroitv2010.org In the name of the EuroITV 2010 Organizers