Re: Air-l digest, Vol 1 #80 - 2 msgs
Carey: As one of those "seniors" who built two successful consulting businesses (and sold them), my adcise is to be sure that you are passionate about your consulting focus. Otherwise, you will never develop an approach or product/service set that distinguishes you in the market place. Nor will your potential customers see your commitment in your eyes! You must have the fortitude, persistence, courage and pure guts to learn how to sell, how to market and how to build the business. A consulting business is not a field of dreams for most people --e.g., build it and they will come --- personal marketing is critical to becoming known. Expect 1-2 years of very little income, especially if you are young and have not developed a network of contacts from which to built business. There is some very good literature on consulting practices. Give google a good search. Good luck, Dorine ---------------------------------------------------------------------------- Dorine Andrews, DCD Research Professor, http://georgetown.edu/faculty/dca4 Communications, Culture & Technology Program Georgetown University (202) 784-4338 dca4@georgetown.edu (home) 703-412-3113 ---------------------------------------------------------------------------
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Dorine Andrews