Colleagues/ And The 'E' Goes On ... /Gerry McGraw-Hill Professional Business Books For iPhone Users Partnership with ScrollMotion Provides New Digital Content for Over 600 e-Books NEW YORK, Oct. 14 /PRNewswire/ -- Business professionals around the world will now have instant access to McGraw-Hill Professional's critically acclaimed library of e-Books offering solutions to pressing business needs. McGraw-Hill Professional, the world's preeminent business publisher of print and electronic content, is partnering with ScrollMotion, a leading developer of original iPhone applications, to offer e-books as applications for the iPhone and iPod Touch. ScrollMotion is the creator of the Iceberg Reader, an e-Book reader for the iPhone, which provides interactive functionality around content, including search functions, email sharing, multimedia, and more. The first McGraw-Hill titles are now available on the iTunes Apps Store. This launch list of acclaimed e-Books covers must-have information for all aspects of business, including career development, management, innovation, entrepreneurship, communication, finance, investing, and more, designed to help consumers make better informed business and financial decisions. [snip] More than 600 fully interactive McGraw-Hill titles will be added to this collection throughout the rest of 2009. E-books will be added on a rolling basis as new titles publish, and will cover other areas, including Medical, Engineering, Computing, Education, and more. [snip] "The audience for business books on the iPhone is an enormous untapped market, representing hundreds of thousands of commuters and other voracious readers who always have a smart phone in their pockets," said Calvin Baker, ScrollMotion Chief Content Officer. [snip] [snip] Links To The Full Press Release Available At [ http://tinyurl.com/yfdlfu9 ] !!! Thanks To Gary Price / ReferenceShelf / For The HeadsUp !!! /Gerry Gerry McKiernan Associate Professor Science and Technology Librarian Iowa State University Library Ames IA 50011 gerrymck@iastate.edu There Are No Answers, Only Solutions / Olde Irish Saying The Future Is Already Here, It's Just Not Evenly Distributed Attributed To William Gibson, SciFi Author / Coined 'Cyberspace