You can go through the article "Conversing and searching: The causal relationship betwen social media and web search" https://scholar.google.com/citations?user=HESdJt4AAAAJ&hl=en#d=gs_md_cita-d&... On Friday, January 29, 2021, Sanjay Sharma (Staff) < Sanjay.Sharma@brunel.ac.uk> wrote:

Hello All

I've been asked by some keen students to present a short lecture on how data mining works in the ad industry viavsocial media platforms/apps. I'm aware it can be quite complex, with data brokers etc.

Any recommendations for 'go to' articles, essential reading, videos, infographics etc, would be appreciated.

Many thanks Sanjay Brunel University London _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

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-- *PARTHA MUKHERJEE* *B.E, M.TECH (ISICal), MS (Univ of Tulsa, USA), PhD(Penn State Univ, USA), MACM, MIEEE, MAoIR, MAIS*