Researchers from a variety of disciplines including, but not limited to marketing, management, finance, communications and law will be sought to provide their insight on specific issues, such as best practices, or overarching topics such as the legal, ethical and moral implications of adopting micro-blogs such as Twitter. This comprehensive and timely publication aims to be an essential reference source, building on the available literature in the field of commerce and micro-blogging while providing for further research opportunities in this dynamic field. It is hoped that this text will provide businesses with strategies, grounded in empirical research, on ways in which they can incorporate micro-blogs into their organization. We aim to achieve this by drawing on the collective wisdom of those academics currently conducting research on Twitter. Call for Chapter Proposals: http://www.igi-global.com/publish/call-for-papers/call-details/1264#.UxC1-fY... Natalie T. Wood, Ph.D. Associate Professor of Marketing Assistant Director, Center for Consumer Research Marketing Department Saint Joseph's University 5600 City Ave Philadelphia PA 19131 Tel: 610-660-3452 Fax: 610-660-3239 Email: nwood@sju.edu Twitter: ntwood