Colleagues/ For Those (Few?) Librarians Who Doubt That The Future Of Libraries / Library Services Are/Is Mobile >>> /Gerry Jason Griffey / Neal-Schuman / 2010 / ISBN: 9781555707118 / 6x9 / 125 pp. / $55.00 Mobile technology is fast becoming the preferred method for connecting to the Internet, especially for people on the go. Librarians must keep pace with this trend and integrate themselves into the mobile realm if they wish to deliver enhanced user services. Mobile Technology and Libraries is a practical, easy-to-follow new resource that will walk you through the start-to-finish steps for strengthening your library’s mobile presence. Author Jason Griffey outlines the different mobile platforms, devices, and services, and shows you how to create mobile library websites and implement a number of important developments including mobile reference and SMS. He also explains how the various affected parts of the library –reference, I.T. circulation--can work together. You’ll learn techniques for marketing and measuring your services, and best practices to follow during planning, implementation, and evaluation. This highly practical new Tech Set title will help both novice and experienced librarians embrace these crucial new technologies and stay relevant in an increasingly mobile society. Table of Contents Preface Acknowledgements Chapter 1: Introduction: Mobile Technology Basics > •Definition and Examples / •Importance to Libraries •Platforms Chapter 2: Planning > •Become Part of Your Patron’s Information Ecosystem / •Get Staff Buy-In •Explore the Uses of Mobile Technologies Chapter 3: Implementation > •Create a Mobile Library Website > •Make Your OPAC Mobile / •Create Portable Instructional Resources / •Offer Mobile Library Tours / •Offer Mobile Collections / •Provide SMS Services in Your Library / •Explore Other Implementation Ideas Chapter 4: Marketing > •Get the Word Out / •Promote Open Communication Chapter 5: Best Practices > •Establish Mobile Reference Services / •Make Your Services Simple Chapter 6: Measures of Success > •Track Services / •Ask Questions Conclusion / Bibliography and Recommended Reading / Index About the Author Preface Worldwide mobile telephone subscriptions reached 3.3 billion – equivalent to half the global population. In over 50 countries, cell phone penetration (the number of cell phones per person) is above 100%. By 2010, 90% of the world’s population will have access to acell phone signal.These statistics are indicative of a major shift in the way that the world interacts with information, and illustrate the next real paradigm shift in information gathering, use, and sharing. As phones become more and more capable, fewer and fewer people find the need to connect with their infosphere via computer. Instead, the majority of people use a cell phone as their primary interface for surfing the web, listening to music, watching television, reading books, and communicating with friends. The mobile phone has become, over the last 10 years, one of the major methods by which people interact with information around the world. Librarians need to be aware of these changes, peer forward, and prepare for the future of library mobile interaction. Mobile Technology and Libraries will help integrate your library into the mobile revolution, showing you the steps to development a mobile library website, reach library patrons in a new and exciting way, as well as use Short Message Services (SMS) communication. The book is aimed at librarians just beginning to step foot into the mobile environment, but will include code samples and other technical information that will assist in more advanced development of mobile systems. The book will also speak to the various functional parts of the library, demonstrating places in public services that mobile technology is applicable, as well as provide the recipe for the production of services used by information technology librarians. At the conclusion of this book, you will be able to launch your library into the mobile realm. Chapter One begins with an introduction of mobile technology in libraries and a discussion on what mobile technology is and why it is important to libraries. Chapter Two discusses the topic of planning, including learning the major and minor platforms, cell phone types,and other mobile related services. Chapter Three covers how to implement a mobile technology plan, including what to know aboutmobile services, why your library should go mobile along with tips for getting buy-in. Chapter Four covers mobile services marketing techniques. Chapter Five covers general best practices, while Chapter Six covers measuring the success of your library’s mobile services and how to build off one success and into another. Mobile Technology in Libraries is designed to help put librarians ahead of the technology curve and integrate the new mobile movement into their everyday services. Links To > Source > TOC-Preface > Review Available At [ http://tinyurl.com/yctn9vh ] Regards, /Gerry Gerry McKiernan Associate Professor Science and Technology Librarian Iowa State University Library Ames IA 50011 Follow Me On Twitter > http://twitter.com/GMcKBlogs "The Truth ?, You Can't Handle The Truth !" > "It's All A Battle Of Ideas ...