Creative, useful, innovative way of using Facebook: A local professional soccer player (next year will be MLS) used his Facebook Wall to have an 'auction' among his 700+ 'friends' (mostly fans I suspect) of various official game shirts (many signed) and other auction items like "2 hours doing anything in town with Defender Cameron Knowles - play on the pitch, have a beer, anything." The auction winners then had to donate said winning bids amount to the Red Cross Haiti Relief Fund, and bring receipt to meetup at pizza spot to get their auction item. http://www.facebook.com/album.php?aid=2624276&id=2514218 I thought it was a very innovative, immediate way for an individual in a fairly bright spotlight (the Timbers soccer club play in a stadium with game attendance around 10,000+) to use online social media to make an immediate impact.