Hi everyone; Just wanted to chime in late with a few more notable references: http://bit.ly/MfJUcq Habermas wrote an influential piece in debate with Marcuse, in his book Towards a Rational Society. It's entitled 'Technology and Science as Ideology', and was later the focus of an important critique in Feenberg's (already mentioned) Questioning Technology. http://en.wikipedia.org/wiki/Gilbert_Simondon Feenberg makes occasional use of the philosopher Gilbert Simondon's theory of "concretization", as a way of understanding the relationship between experience and technological development, and the terms under which technical functions are reconciled with wider social contexts or environments. However one might opt to connect the concept up to ideology, Simondon takes a fascinating approach to technology in general -- arguing that we individuate technology, and our selves, by coordinating social, phenomenal and technical potentials in ways that regulate difference, in what he calls technical 'ensembles'. There are English translations of his works floating around the web, as well as this collection that may be of interest, released in January: http://www.euppublishing.com/book/9780748645251 http://bit.ly/NgZ8kw Lorenzo Simpson's Technology, Time and the Conversations of Modernity may also be of use, particularly in any discussion that concerns the relationship between ideology and the temporalities produced by digital technologies. http://www.generation-online.org/p/fpvirno10.htm Marx's 'Fragment on Machines' in the Grundrisse is another important piece of writing, which develops a line of thinking around the relationship between ever-improving industrial processes and living labour. For example: "The development of fixed capital indicates to what degree general social knowledge has become a *direct force of production*, and to what degree, hence, the conditions of the process of social life itself have come under the control of the general intellect and been transformed in accordance with it." The above link is Paolo Virno developing his own account of the 'general intellect' from out of this work. Finally, also worth mentioning is the work of critical historian David Noble. Books like Forces of Production and Progress Without People contain important historical research as to why social processes (and the ideologies they enact, in struggles between different actors) can be far more revealing than the approach that presumes technology to be ideologically neutral. Best, Neal Thomas, Ph.D Assistant Professor Dept. of Communication Studies UNC Chapel Hill http://www.hivemedia.ca/