New subject: Articles and bibliography on transmedia branding

15 May 2017

      Hi
I´m working on this topic. So I have published some articles talking about
the promotion of media content on social media. I can share these articles
with you but you should know that I wrote them in french. What do you think?
Best,

Noih@

Le 15 mai 2017 10:00 AM, "Marcus.Leaning" <Marcus.Leaning@winchester.ac.uk>
a écrit :

Hi Christina,
if its transmedia engagement / distribution (where companies project their
products / brand across a range of media and other consumption practices)
rather than transmedia story telling (the creation of stories that span
different media) (though of course there are lots of cross overs and
examples of campaigns that do both)  you are interested in then Evans, E.
(2011). Transmedia Television: Audiences, New Media, and Daily Life: Taylor
& Francis is a good starting point.

Best,

Marcus
________________________________________
From: Air-L [air-l-bounces@listserv.aoir.org] on behalf of Cristina Aced [
blogocorp@gmail.com]
Sent: 15 May 2017 09:48
To: air-l@listserv.aoir.org
Subject: [Air-L] Articles and bibliography on transmedia branding

Hi everyone!

I've been asked to teach a brief course about transmedia branding on a
communications Master programme. Students will first have an introductory
module on transmedia narrative. The objective of my course is to apply
transmedia concept in communication and brand marketing.

In addition to Jenkins texts on transmedia, do you know books or articles
focusing on this topic?

Many thanks in advance!

Cristina Aced
Universitat Pompeu Fabra / Universitat Oberta de Catalunya
www.cristinaaced.com/blog
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Re: [Air-L] Articles and bibliography on transmedia branding

Nouha Belaid

Lisiane Lomazzi

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