Hi Evelina, You might be interested in a study my colleagues and I did regarding OkCupid users in New York City (urban) and New Jersey (mostly in rural areas). While we did not publish explicitly about the differences in system-use by locale, I can say that the starkest difference we found between urban and rural users pertained to the number of messages women received on the system. Women in New York City received many more messages than women in rural New Jersey (e.g. 60-100 messages per week was the highest reported by a New York City women, while the highest by rural New Jersey women was 20). We didn't find any evidence of relationship goals varying much by location. (This paper gives the broadest account of this study: http://oldwww.acm.org/conferences/group/conferences/group14/p53.pdf). We did publish a paper using this study that was specifically about pursuit of casual sex in online dating systems (you can read it here: http://datingbydoug.com/research/chi_2015_zytko.pdf). From those findings, I should caution you not to perceive casual sex and long-term relationships as mutually exclusive goals. Many users in our study--both men and women--held these goals simultaneously. They were looking for a long-term partner, but open to a short-term fling if the opportunity presented itself. While users often have an overarching relationship goal, they adjust their goal for each individual user they discover in the system and sometimes adopt temporary goals. For example, one female user discussed how if she was "in the mood" for a one night stand, she would respond to men she found most fitting for that desire. Her overarching goal for being on the system, however, was to find a long-term partner. The second half of that paper reported on interviews with "pickup artists," who are male users that adopt online dating systems specifically for casual sex. Their system-use practices lend some credence to your hypothesis. Since their goals entailed persuading any physically attractive female to meet them in-person quickly, they leveraged copy-and-pasted message content (i.e. pasting the same message to every woman), which enabled them to message hundreds of women in a rather short period of time. I'd imagine this strategy would not be possible in rural environments where the dating pool of potential partners is much smaller. In fact, the pickup artists in our study generally advocate to their clients that they move to a big city to widen their pool of potential partners, thus giving them more opportunities to practice their dating skills. If you're interested in reading more about online dating strategies advocated by pickup artists and dating coaches more generally, perhaps you would be interested in a recent paper we just published that focuses on their user evaluation strategies: http://dl.acm.org/citation.cfm?id=2892482&CFID=752832679&CFTOKEN=76266120 Hope this helps. -Doug On Mon, May 30, 2016 at 7:18 AM, Tati Tosi <tati@pluggedresearch.com> wrote:

Hey Evelina,

I'm researching not just casual sex but how new relationships have been developed within the apps.

Take a look in:

Dataclysm - Founder of OkCupid: https://www.amazon.com.br/Dataclysm-When-Think-Ones-Looking/dp/0385347375

Modern Romance- http://www.amazon.com/Modern-Romance-Aziz-Ansari/dp/1594206279

Cheers,

Tatiana Tosi (11) 99965-0082 http://about.me/tatiana_tosi

2016-05-30 6:05 GMT-03:00 Ben Light <ben.light@qut.edu.au>:

...

Hey Evelina,

There may be something in the hook-up apps bibliography I created, but I’m not sure to be honest. Also you should joint the FB group on hook-up app studies, really good stuff get shared there too. Links to both here: http://benlight.me/hookupapps/

Also, you might want to check out Mary Gray’s book - Out in the Country too.

Cheers,

Ben.

Ben Light Professor of Digital Media Studies / Chief Investigator - DMRC http://staff.qut.edu.au/staff/lightb/ http://eprints.qut.edu.au/view/person/Light,_Ben.html http://www.benlight.me Ph: +617 3138 8280 | Email: ben.light@qut.edu.au | Twitter: @doggyb

QUT Digital Media Research Centre Creative Industries Faculty | Queensland University of Technology

Z1-515 | Musk Ave | Kelvin Grove QLD 4059 | Ph: +617 3138 3889 Website: www.qut.edu.au/research/dmrc < http://www.qut.edu.au/research/dmrc> | Twitter: @qutdmrc | Centre email: dmrc@qut.edu.au

On 5/30/16, 5:11 PM, "Evelina Liliequist" <evelina.liliequist@umu.se> wrote:

...

Dear all!

I’m looking for research that explores casual sex through dating apps an urban phenomena and/or commitment and marriage as a norm in rural areas.

Thank you in advance for all suggestions!

Best regards, Evelina Liliequist

Postgraduate student Ethnology, Digital humanities Department of Culture and Media Studies, Umeå University

Umeå University SE-901 87 Umeå Sweden

Tel: +46 90 7866305 Email: evelina.liliequist@umu.se<mailto:evelina.liliequist@umu.se>

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